Melt & Roast increase online orders by 45%, using Posist
“The absolute one thing that I love about team Posist – their dedication to help customers solve their problems. We do not find the same customer service anywhere. With Posist at every aspect no matter what the task, the team has an answer and can fix the situation right away. We try to incorporate the same principles within our team.”
Eldose Madott – Founder & CEO, Melt & Roast
“The absolute one thing that I love about team Posist – their dedication to help customers solve their problems. We do not find the same customer service anywhere. With Posist at every aspect no matter what the task, the team has an answer and can fix the situation right away. We try to incorporate the same principles within our team.”
Eldose Madott – Founder & CEO, Melt & Roast
The Problem
Started in November 2019, during the COVID-19 pandemic, Melt & Roast is a restaurant located in Dubai offering a selection of North Indian, South Indian, and Chinese cuisine.
The restaurant faced the immense challenge of not only attracting customers during the lockdown phase but also of running the operations smoothly.
- With dine-in services coming to a complete halt, the restaurant needed to have a presence on the online food ordering platforms in order not to miss out on potential customers. However, managing the online orders, accepting them, and entering the orders manually in a POS to KDS was taking significant time and effort.
- Since the business was completely online during the pandemic and the restaurant didn’t have any analytics set up, they lacked visibility into customer behavior and business performance. Without any insights, Melt & Roast team was unable to create the right kind of offers and promotions.
- The restaurant didn’t have visibility into the sales. It resulted in them spending more on the inventory than what was needed.
The Solution
Melt & Roast knew they needed a solution that could help them build early traction while ensuring a great customer experience. After evaluating many other platforms, they zeroed in on Posist because they felt confident in its ability to drive online sales with integrations and run their business smoothly.
Today, Melt & Roast uses Posist to serve thousands of its customers.
- With the Posist integration to online delivery partners, Melt & Roast is able to accept and manage online orders directly from the POS, eliminating the manual work needed for managing presence on different platforms.
- Melt & Roast used the Posist CRM module to understand customer preferences. They were able to bucket customers into separate categories and run targeted marketing campaigns.
- The restaurant was able to track real-time sales with the Posist Cockpit and Server app. The module allowed them visibility into the inventory requirements in relation to the hourly sales.
The Outcome
- 45% increase in online orders using integrated food aggregators – Seamless and hassle-free integration of POS with online food aggregators allowed easier order processing and tracking, improving customer experience and increasing online order sales.
- Reduction in inventory costs– With the successful implementation of the cockpit app, Melt & Roast can understand the in-house inventory needs. It kept them from over-stocking the inventory, reducing the operational cost.
- Targeted marketing campaigns – With the ability to segregate customers based on their buying behavior, targeted campaigns can be set up to reach potential buyers.
