How To Increase Sales By Personalized Packaging

personalized packaging

An evolving customer base makes the restaurant industry a dynamic space. Newer trends and styles come and go faster than traditional restaurants, and their cooks can keep up for rush hours. This is why running a successful restaurant business needs more than good food. Good and personalized packaging, excellent customer service, and good ambience are some prerequisites. And most restaurants lack it. 

While customer service and ambience are often very obvious changes management makes to have their business excel, they often miss out on a good packaging system. Often, even your best delicacies aren’t received as well because of faulty or unimaginative packaging. As Steve Jobs once said, “Packaging can be theatre; it can create a story.” So it’s time to make sure your packaging is creating a story with charming design and good food.

Personalized packaging is the future of multiple food businesses, and adapting it for your restaurant is indispensable. In this article, we will talk about the approach to customizing the packaging for your restaurant to increase sales. 

Why Is Personalized Packaging Critical?

While having efficient cooks for rush hours can do wonders to your customer service, packaging customization can help restaurants to-

  • Build and connect with existing and new target customer base
  • Extending the restaurant experience at home and communicating the idea of the brand
  • Initiate publicity by reviews and word of mouth praises
  • Get referrals and positive reviews in the social media space
  • To back up solid pitches for investors 
  • Rise of takeaways and home deliveries
  • Rise of cloud kitchens
  • Helps increase the speed of cooks for rush hours

8 Ways To Increase Sales By Personalized Packaging

We are here to help you with ways that can enhance personalized packaging and maximizing your sales.

1. Convey Your Restaurant’s Story

Tell your restaurant’s story through your packaging. It is effective, but it can establish an easy line with your customers. Sometimes, it is the only source of communication between the customers and the restaurant. A personalized packaging communicates the restaurant’s story, the idea behind the concept, and the quality you stand by. 

2. Engage Your Customer

Your packaging can work as an excellent point of sale (or re-sales) if you think about it. The key is to engage them right when they open your products. Your packaging must be such that it stimulates their senses to what is about to come. It should celebrate the joy of the unknown. A personalized packaging gives them attention and lets them enjoy unboxing their food. It adds an element of surprise and provides a unique experience for the customers to enjoy.

3. Provide Key Information

Your product packaging can also help shoppers make their final purchase decision. If they are considering buying your edible merchandise, your packaging reassures them that they are buying the right product. The packaging can be the final key that pushes them to decide. 

Research shows that effective packaging can push impulse purchases. If you mention calorie count and health benefits, like sugar-free food, on packages, your health-conscious customers won’t need to be told twice before making the purchase. So make sure you add a compelling image and a key message that your customers are looking for. 

4. Add Instructions On The Packaging

Packaging is often the first line of communication between you and your customer. Personalized packaging has room for many details, which ensures you can add a customized message there. Then either you can go the Starbucks way and write your customer’s way, or you can do either of add instructions on:

  • how the food needs to be stored
  • what order it needs to be enjoyed
  • how to reheat the food
  • how to safely consume the food
  • the best way to eat the food.

You can also add some details about how to dispose of the packaging and its sustainability impact.

Personalized packaging
Source: Morgan Chaney

5. Show Environmental Consciousness

Climate change is real, and the restaurant industry is up-to-date with the impact of packaging on the environment. Multiple restaurants have shifted to sustainable packaging choices, you can make that choice too. The package should be such that they contribute less to the rising environmental concerns. You can highlight on the package that it is sustainable and can be reused. You can also mention the information about your packaging’s sustainability quotient. 

6. Create Buzz On Social Media

If you take a creative approach to your packaging, it can gain some traction on social media. However, it also depends on how engaging you can make the experience. Multiple restaurants are investing in social media today, and one cannot ignore the advantages and lead generation it brings. For example, the pictures or unboxing videos of your packaging can be posted by your customers on social media and ultimately attract customers. Thus, creating an experience for the online world to see is essential, and customized packaging gives you that opportunity. 

7. Mobile Marketing Tool

Customized packaging ultimately serves as a mobile marketing tool. Delivering your brand’s story to your customers is a way to attract a wider audience, and when your packaging is on display, it spikes their curiosity. For example, one may be drawn towards the unique packaging and try to find out which restaurant serves food this way. So it can help you broaden your customer base. In addition, advertising is a prerequisite in the current world, and having your packaging as a marketing tool puts your brand out there for the world to see and interpret.

8. Integrate Your Restaurant POS

As a restaurant looking to increase sales, you must look for innovative packaging solutions. And your POS, cloud-based point-of-sale solutions, can help you with that. They can give you valuable data about your customers, which is just the thing you need to make your packaging super-personalized for a specific band of customers or even single customers. You can also work with your POS software company to ensure the design of packaging push sales by including certain key components.  

Ultimately, all restaurants want to drive sales and get more customers. And while hiring the right cooks for rush hours can solve most of your problems, it cannot solve all of them. That’s where personalized packaging comes. With more and more people preferring order-ins and takeaways, it’s essential to create a solid customer experience. And personalized packaging does just that. It is a mobile advertisement for your restaurant and can be used to attract a large customer base.

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Daniel McCarthy is a seasoned restaurant consultant and serves as the Communication Manager at Restroworks, a prominent F&B SaaS company. Drawing from his vast knowledge of leveraging innovative technological solutions, Daniel excels at enhancing restaurant operations and revenue, thereby contributing to the ongoing transformation of the industry.


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