SpaceX Engineer to Pizza Pioneer: The Journey of Benson Tsai

Benson Tsai

Embarking on a journey that traverses the realms of space exploration and culinary innovation, Benson Tsai’s story is a testament to the extraordinary places that passion, innovation, and an unyielding pursuit of change can lead. From engineering rockets that breach the skies to crafting pizzas that delight the palate, Tsai’s trajectory is a tapestry woven with diverse experiences, boundless curiosity, and an unwavering determination to challenge conventions. In this article, we delve into the remarkable insights gleaned from this episode of Restrocast by Ashish Tulsian featuring Benson Tsai, offering a glimpse into the fascinating transformation of a rocket scientist into a trailblazing figure in the world of food technology.

Benson Tsai is the CEO and co-founder of Stellar Pizza, where he and co-founders Brian Langone and James Wahawisan (all former SpaceX engineers!) used cutting-edge technology and robotics to build a revolutionary fast-casual pizza company powered by automation. The Stellar Pizza team has developed a touchless machine that bakes pizza from scratch in under five minutes, making affordable, high-quality pizza more accessible to all. By leveraging the efficiency of automation, Tsai has created a new business model that delivers a high-value, low-cost product to consumers.

Tsai grew up in Hacienda Heights, surrounded by entrepreneurial spirit and food culture from an early age. After immigrating to Los Angeles from Taiwan, his parents opened several of their own businesses in America. Drawing inspiration from his parents’ work ethic and careers, Tsai first received his B.S. in engineering from Harvey Mudd College in 2006 before pursuing an M.S. in chemical engineering at the University of Minnesota. After school, he started his first business, Motiv Power Systems, an electric powertrain manufacturer that received Fast Company’s World Changing Ideas Award for transportation in 2019. Additionally, as an early member of the Lucid Motors team, Tsai spent two-and-a-half years designing batteries for high-end electric vehicles.

Later, Tsai spent five years at SpaceX designing advanced battery systems for spaceships, rockets, and satellites. Once the craving to start his own company returned, Tsai embarked on his latest venture with Stellar Pizza, which is currently hosting weekly pop-ups in Los Angeles on-campus at USC and UCLA, with further expansion coming soon.

Here are the top 7 profound insights drawn from the episode of Restrocast between Ashish Tulsian and Benson Tsai, shedding light on his unique journey, motivations, and groundbreaking vision for the future of the culinary world.

  • A Fusion of Innovation and Culinary Passion: Benson Tsai’s journey commenced from within his parents’ fish and chips restaurant, where he imbibed the entrepreneurial spirit and understood the intricacies of running a business. This early exposure ignited his passion for both food and innovation, leading him to explore various fields such as electric vehicles, the space industry and, eventually, automated pizzas.
  • Embracing Multidisciplinary Experience: Benson’s diverse background, encompassing electric vehicles, chemical engineering, and aerospace engineering, underscores the power of multidisciplinary experiences. His transition from designing electric battery packs to contributing to SpaceX’s rocket projects highlights how blending knowledge from a variety of domains can foster groundbreaking ideas.
  • Lessons from the Cutting Edge of Space Exploration: Working at SpaceX was a crucible of innovation for Benson Tsai. The experience of participating in numerous rocket launches, witnessing the reusability of Falcon rockets, and contributing to groundbreaking technologies like the StarLink satellite system impressed upon him the importance of pushing boundaries and thinking beyond limitations.
  • Innovating in the Food Industry: The genesis of Benson’s unique venture, Stellar Pizza, lies in his ambition to revolutionize the pizza industry. Infusing automation and technology into the pizza-making process, he aims to redefine the dining experience. Stellar Pizza exemplifies the potential of technology to disrupt traditional industries, offering convenience and quality simultaneously.
  • Navigating Entrepreneurial Challenges: Benson’s journey from space exploration to the restaurant industry wasn’t devoid of challenges. He candidly acknowledges facing imposter syndrome and the unique difficulties of entrepreneurship. His resilience, adaptability, and willingness to learn from setbacks serve as a lesson in embracing the uncertainties of venturing into uncharted territories.
  • Vision Beyond Pizza: While Stellar Pizza may be the first manifestation of Benson’s culinary innovation, his sights are set on a broader horizon. He envisions a future where his technology-driven food trucks could address complex societal challenges like food deserts, providing affordable and nutritious meals to underserved communities. This expansion underscores the potential of innovation to drive positive change on a larger scale.
  • The Power of Passion and Alignment: Benson’s journey is a testament to the transformative power of aligning one’s passion with their career. His transition from space technology to food innovation underscores the significance of pursuing what brings genuine fulfillment. His story serves as an inspiration for individuals seeking unconventional paths that amalgamate their interests and skills.

Benson Tsai’s trajectory from a rocket scientist to a trailblazer in the food industry exemplifies how passion, innovation, and a willingness to challenge norms can lead to remarkable achievements. His story resonates with aspiring entrepreneurs and innovators, reminding them that diverse experiences can converge to fuel groundbreaking ideas. As Benson propels his vision of transforming the culinary landscape, the broader landscape of technological innovation stands poised for exciting, transformative possibilities.

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Prachi is the Marketing Manager at Restroworks. In her current capacity, she establishes connections with key stakeholders in the F&B industry and serves as the host of The Restaurant Times talk show, "F&B Talks," tailored for the restaurant sector. With hands-on experience in international sales and marketing, Prachi has led initiatives in the LATAM and USA regions, contributing to the platform's global outreach.


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