UAE has always been a place best known for its luxurious indulgence and lavish hotels. The UAE’s hospitality market is expected to reach $7.6 billion by 2022, growing at a five-year CAGR of 8.5 percent between 2017 and 2022. The number of hotels in Dubai is expected to reach 132,000 by 2019. Hotels are also most favored in UAE for opening a bar or a restaurant. A hotel restaurant is a great spot for the checked in guests to enjoy a nice meal, but that is not enough to keep the restaurant running profitably. Hotel restaurants, like any other restaurant, require walk-in customers to sustain their business. And this is where restaurant marketing comes handy.
Here is a list of hotel restaurant marketing ideas that would help you attract more customers.
Effective Hotel Restaurant Marketing Ideas To Grow Your Restaurant Business
The marketing of a hotel restaurant would differ according to the audience you’re trying to target. While promoting your hotel restaurant to the checked-in guests is important, you should also focus on attracting walk-in customers.
Here are some of the marketing ideas you can utilize to grow your business and spread a word about your restaurant as well as the hotel.
1. Running Seasonal Promotions
A hotel’s business year is divided into two, the peak season and the off-peak or weak season. UAE’s peak season starts from November and continues till March. June, July, and August are typically the off-season in UAE as the incoming of tourists is substantially less during this time.
The business during the peak season is exceptional, but the success of a hotel restaurant success is majorly dependant on how well the weak seasons are managed.
During peak seasons when you know the number of checked-in guests would be more, devote your time and budget in marketing your restaurant within the hotel premises. Put up posters in the hotel lobby or near the front desk to make your guests aware of the FnB outlets within the hotel.
You can create special discounts and coupons for the checked-in guests. This would entice them to eat at your restaurant instead of stepping outside for a meal.
During the weak seasons focus more on attracting the walk-in guests. Try doing something unusual, such as, celebrate international holidays like Environment Day, International Dance Day, etc. You can also organize small events to attract the local crowd. For example, on the International Dance Day, you can have a small dance party at your hotel restaurant.
Offer your restaurant space for corporate parties or get together, these things will work all-the-year-round. All these tricks are great for luring in walk-in guests.
2. Social Media Marketing
Social media marketing is one of the biggest platforms for advertising your hotel restaurant business. There are millions of people engaged on social media in UAE, with approximately 7.75 million on Facebook and 5.01 million on Instagram, etc. Hence, chances for you to reach out to your potential customers automatically increases.
You can use the hotel’s social media profile or create an independent page, especially for your restaurant.
Creating a social media page on Facebook, Instagram, etc. is free of cost. Make sure you are regular with your posts as it would increase your restaurant’s visibility. Post actively about any upcoming events, food/restaurant interior pictures, menu updates, etc.
Another effective way of using social media is by seeking help from food bloggers and by asking them to talk about your hotel restaurant. It would help you reach the right people since their followers would predominantly be interested in the food and beverage industry.
That’s not all! Social media also provides you with various marketing tools that give you reports and help you analyze how many people are interacting with your posts. This will give you more clarity and let you examine if more input is required from your end.
For example, The Wavebreaker restaurant at Hilton Hotel Dubai had organized a rugby screening which they actively advertised on their Facebook page. Along with the screening they had some exciting discounts for the hotel guests and daily appealing deals for walk-in customers.
3. Online Restaurant Listing Sites
Another way of marketing your hotel restaurant is by listing your restaurant at popular restaurant listing and review sites. It increases the awareness amongst the walk-in customers who may or may not know about your hotel restaurant.
Listing your restaurant on the leading sites would mean more people would come across your hotel restaurant. You can mention the complete details like opening or closing time along with the contact details and address on these websites.
Online listing sites also allow your customers to rate you and if you have a good rating more people would prefer visiting your hotel restaurant over others.
Some of the popular websites in UAE for listing your restaurant are :
4. Listing On Google My business
Searching on Google is the very first step a guest takes while looking for a restaurant, be it a hotel guest or localities. Google is a credible source which people trust for accurate results; therefore use it to your advantage. Make Google a part of your hotel restaurant promotion strategy.
Listing your restaurant in Google My Business page will show your restaurant details to the people looking for similar services nearby.
Add every detail of your restaurant to the listing — the operating hours, phone number, website URL, pictures, and any additional information you want to make easily accessible to your guests.
For example, here is a Google My Business listing of Miss Lily’s restaurant at Sheraton Hotel, Dubai.
It has all the information listed along with a Google Map and pictures on the very first search results page.
Google My Business listing is an excellent way of ensuring your hotel restaurant shows up for local Google searches.
In the last few years, UAE has seen a growth in the number of hotel restaurants which has made it imperative for the hotel restaurant owners to up their marketing game. The possibilities are endless for the hotel restaurants as they cater to both checked in as well as walk-in guests. Strategically planned marketing ideas help in running your hotel restaurant profitably and assist in building a reputation.