Creating a business plan for your restaurant is essential. It helps you plan ahead and gives you insights to run your business better. One of the critical components of your restaurant business plan is the SWOT Analysis. A SWOT Analysis basically identifying the Strengths (S), Weaknesses (W), Opportunities (O), and the Threats (T) of the restaurant that you can use to plan your business strategies. A SWOT analysis is usually represented in the form of a two by two graph, with Strengths in the top left side, Weaknesses in the top right side, Opportunities in the bottom left side, and Threats in the bottom right side.
The Need for SWOT Analysis in Restaurant Business Plan
A SWOT analysis must always be included in your restaurant business plan as it helps you analyse your current situation, and prepares you for what lies ahead. Keeping the SWOT analysis in mind you should then create a strategy and plan to make your restaurant venture a successful one. You should use your strengths to take advantage of the opportunities at hand and work to eliminate the weaknesses of your restaurant to avoid potential threats. The ultimate aim of including a SWOT analysis in your restaurant business plan is to be self-aware of all the advantages and disadvantages of the business.
How to Do the SWOT Analysis of Your Restaurant Business
Doing a proper SWOT analysis is critical to the success of your restaurant. In this article, we will help you do the SWOT analysis of your restaurant the right way.
The first thing that is usually mentioned in the SWOT analysis are the strengths of your restaurant business that are a result of the internal factors. These are the advantages your business has over other restaurants and give you an edge. While writing down the strengths in your SWOT analysis, list down all the positive attributes of your restaurant. These are the factors that would actually help you generate revenue. For instance, these can be innovative menu items that are unique to your restaurant, or perhaps a location that gets a high footfall.
No matter how well equipped you are to open a restaurant, you are bound to have a few weaknesses that are inherent to your business. Instead of living in denial, it is better to identify them and work to improve them. This is where the SWOT analysis comes in handy. Your weaknesses are the areas where you are at a disadvantage, have something missing, or is costing you undue money and making you lose out on profits. This could be anything; from having an inexperienced staff to having a limited marketing budget. Even if the weaknesses are not in your control, you can instead work to compensate for them.
Opportunities are the areas where you see a real potential in the restaurant business and drive more profits. You can identify the opportunities by looking at the actual possibilities that can increase your restaurant sales. These could be possible trends that you can catch on early and harness them to attract customers. For instance, there could be an upcoming shopping complex near your restaurant that would further get high footfalls.
Threats are those external factors that can potentially hamper your restaurant business. You generally do not have a control over these factors, however, they must still be very much included in your restaurant business plan as they prepare you for unforeseen circumstances. There is a risk involved in all types of businesses, and same is the case of a restaurant. Hence, you should try to identify the factors that are posing a threat to your business. The most common threat in the restaurant business is the high competition in the market. There can be other possible threats as well, such as a rise in the price of raw materials on increase in your property rent.
By properly analysing all the Strengths, Weaknesses, Opportunities, and Threats that can impact your business, you can prepare yourself better to run your restaurant business and make it a raging success!