Rising Food Costs Affecting Revenues? Try This Instead

Rising food costs at your restaurant- menu prices

As an indication of  the worsening economic situation in India, the GDP has fallen to the lowest in 6 years. Floods and corrupt practices have led to chaos and price rise. This has had a direct impact on the restaurant industry with a corresponding rise in food costs. However, with a few smart hacks you can not just sustain the hard times but also make profits.  

Dealing With Rising Food Costs? Let’s Look At Your Menu Again! 

Rising food costs are never easy to manage. Lately, the rise in onion and potato prices has been all over the internet. In retaliation to the same, restaurateurs from Bengaluru removed Onion Dosas from their menu. Handling your food costs is the first step towards efficient revenue management at any restaurant. Restaurateurs can take care of their food costs in a number of ways. From standardizing operations to changing their menu costs. However, here are some smart tricks you can use to manage your food costs without rising your menu prices. 

i) Try Keeping A Seasonal Menu 

As a restaurateur, you know that not all your menu items sell equally well throughout the year. Some menu items that are bestsellers in the summer almost add no profit to the restaurant in the winters. This is why,you must think of keeping a seasonal menu, including specials for different seasons. One such example is mentioned below.

Seasonal Menu- a tip for restaurants
An example of how to create a seasonal menu for your restaurant

ii) Introduce Food Combos To Your Menu 

In her recent study titled Consumption Effects Of Bundling, Professor Kathryn Sharpe of the University of Virginia discovered some interesting facts about how people prefer combo meals over single menu items, irrespective of their value or size. 

Commenting on the findings of the study, she is reported to have said, “We were very much surprised that people chose the combo meal option even when there was no price discount. When a bundled meal is offered, these menu items are made more salient to the customer. Consequently, it is more appealing and more comfortable to select a ‘No.3’ rather than choosing them individually.” 

Many restaurateurs have established the fact that the introduction of food combos increase sales marginally. This is why,everyone from the top QSR chains to budding standalone restaurants put in some kinds of food combo options on their menus. Here are a few tips on how you can introduce them into your menu! 

  • Add two of your menu items together by reducing the amount of both! 
  • Add a drink to your combos to make them more attractive! 
  • Make a meal with your high and low priced dishes! 
  • Add time-limit to your food combos!

iii) Keep Dishes In Your Menu That Use Similar Ingredients To Be Made

One of the most innovative ways to keep a check on your food costs is to have similar-ingredient dishes on your menu. This way, you will be able to prepare a number of dishes with the same raw material and still surprise the customers, every time. 

For instance, former MasterChef contestant Sadaf Hussain mentions that using the same  ingredient for multiple dishes in the menu helps you reduce food costs marginally.

“But when it comes to innovating menu, I personally choose to keep it simple. For example, while I was at Soho, I tried creating five dishes out of the same ingredient, Kebabs! Innovating a menu is more of an art than it is engineering. You need to know the limit till where you can experiment, otherwise, it spoils the essence of the food you’re serving,” added Hussain.

Here’s an example!

Restaurants using the same ingredient for their menu

If you look at this menu, they have separate categories where the basic ingredients used in their menu items remains the same. The restaurant also uses the same topping for their garlic bread, pizza and sandwich, made and presented in different ways.

iv) Try Switching Your Supplier/ Vendor

Switching to another vendor/supplier is one of the quickest ways to keep a check on the food costs. Your vendors might be keeping extra margins and profits from you all this while. Having a variety of food vendors makes it easy for you to choose. 

v) Buy in Bulk, But Not Too Much 

Buying raw materials in bulk might be available at a much lesser amount, but does not really assure keeping your food costs in check. Look at it this way! You ordered 20 kgs extra of the raw material you require at wholesale prices. But, 10 kilos of the material went stale by the time you finished the first 10 kilos. In a way, you wasted the extra raw material and have to purchase it again, thereby increasing your food costs. 

recipe management

What you need to do here is estimate the amount of raw material that you need. Your restaurant management software becomes your savior here. It tells you exactly the amount you need for the next day, or the next week and so on. 

vi) Standardize Restaurant Operations To Reduce Food Costs 

A successful restaurateur knows that consistency is the key to success. When we talk about consistency, we don’t just mean giving out the same quality of food to your customers every day, but also to have your restaurant processes in order. Standardized restaurant operations like uniform recipe preparation across all your outlets, or a setting a wastage limit, helps to keep a check on the food costs.  

A standard recipe, with a standard amount of all raw materials to be put in it, along with a set duration in which it is to be prepared prevents  wastage. This also helps you track your inventory better since the variance is now reduced. 

vii) Upsell Menu Items By Identifying The Needs Of The Customer 

Identifying the needs of your customers, especially the loyal ones, can help you go a long way in increasing your overall revenue. Once your staff knows what the customers like, they can always suggest a high priced dish, or a newly introduced combo to the customers, on the basis of their preferences in the past. This way, you not only upsell your menu items but also create a bond of trust between your brand and the customer.

All in all, to reduce food costs, it is ideal that you change your menu a little or use newer tricks in your menu without actually increasing your menu prices. A slight change in your menu prices can snatch your customers away! This is why increasing your menu prices should be your last resort while dealing with food costs. Even when you actually change your menu prices, make sure you are able to give your customers a legitimate reason for the same. 

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