Delivering Exceptional Restaurant Service to Increase Repeat Customer Visits

Deliver Exceptional Restaurant Service to Increase Repeat Visits

Have you ever pondered over why would customers prefer your restaurant over the hundreds other which are available in the market? It is not your cuisine, or the price or the location,  or the offers that will help you keep the customers hitched to your restaurant. Smart marketing can only bring you new customers. You must enamour them with such hospitality and restaurant service that compels them to keep coming back.

A great restaurant service encompasses everything; right from food consistency, quality, and ambience, to the hospitable service provided by your staff. Read on to know how you can improve your restaurant service and keep your guests happy!

5 Tips to Enhance your Restaurant Service

While attracting customers is important, retaining them is even more critical. It is far less cheap to retain a customer and returning customers are also much more likely to order more.  And you can hardly expect repeat visits unless your restaurant service is on point.  Some tips that will bolster your restaurant service are:

1. Maintain Optimum Quality and Consistency of Food

One of the primary reason why people visit restaurants is to enjoy the food. Hence, if you don’t have the right thing to place on the plate, then you can surely bid goodbye to your restaurant business. Not only a variety on the menu is required, you ought to maintain the quality and consistency as well. Imagine, your regular customer realizes that there has been a change in your food consistency and quality. They would complain to you once or twice, and afterwards, they would look for an alternative to your restaurant. Would you like that? Of course not!

You can maintain the quality, by getting the raw materials from trusted sources, and by storing them at the right temperature. You must keep a tight check on the inventory to ensure no products which have reached its expiry date are used. Train your staff on the proper food handling techniques. Kitchen and the plating tables should be cleaned immediately after use. Also, you need to make sure that the utensils are properly cleaned and dried. These are some of the basic prerequisites of delivering an impeccable restaurant service.

Narendra Shukla, Owner of Coffee Bond, gave his insights on the importance of maintaining the quality of your dishes. High quality dishes will help you in delivering a great restaurant service, which in turn will help you garner more customer.

For making sure that you have consistency in your food taste and quantity, all you need to do is create a recipe management module in your restaurant. Make sure that your Head Chef writes down all the recipes on the menu. This document should include the items that go into the dish, the quantity of each item, the temperature at which it needs to be prepared and the like. Your Head Chef should prepare all the dishes and show to the kitchen staff, and even click a picture and stick it near the plating table to make sure that consistency is maintained even while plating a dish. 

2. Sync Your Ambiance with Your Concept

Already said that food is the primary thing for which customers visit a restaurant. But don’t you think if it is just that then they would rather order it online and relish it in the comfort of their homes? Dining out has more to it than just the food. People want to enjoy the environment, the crowd, and the ambience as much as they want to enjoy the food. When it is a 500 cover restaurant, and the DJ plays the upbeat songs and the crowd goes insane, there is this energy in the atmosphere that many want to succumb to. This is exactly the reason, why you should give due importance to your ambience as per the format of your restaurant, which will enhance your guest experience.
While a funky retro bar would have the ambience and the lighting keeping in mind the night crowd, a fine dining restaurant should have a posh lighting with crisp tablecloths and the interior design would rather have basic colours. On the contrary, it is preferable for a coffee shop to exhibit an earthy or a woody feel through its ambience. In simple words, try and keep it simple and create an ambience that matches the format and the concept of your restaurant and to which your targeted clientele can relate to.
Also, often, restaurants do a great job at the restaurant interiors and give little thought to the bathrooms. However, such trivial things are just as important and go a long way in delivering a complete guest experience.

3. Ensure a Hospitable and Warm Customer Service

Providing optimum customer service is one of the important aspects of having an impeccable restaurant service. For this, you need to train your servers well. Making the customers order more than what they want is an art that servers need to master. Many a time, in the interest of making customers order more or more high priced items, servers come out to be pushy, which is really not a good news for your restaurant. Servers should know how to upsell for higher priced items subtly and without the knowledge of the customers. For example, if a table of customers seem to be enjoying leisurely chatter and aren’t in a rush to leave, suggest coffee and a dessert special. It’s an easy opportunity to promote your new dessert menu without being too pushy about it.

Tushar Malkani gave his insights on the art of upselling. Upseling is a technique which if you do right, you will be able to deliver a stellar restaurant service.

Your servers should also know how to handle disgruntled customers. Since the taste and preference of each customer differs, your restaurant might come across some who may not like your food. In such a situation, your servers must know how to acknowledge the problem, apologize and provide a complimentary item if necessary to pacify an unhappy customer.

4. Deliver Quick and Efficient Service

Reducing your table turnover time is one of the basic criteria of having a stellar restaurant service. Imagine that there is this news in the vicinity that your restaurant always has a long queue and the time taken for the food to reach the table is rather long, do you think people will try and check you out? No! Time is precious and no one wants to spend it by waiting. Hence, make sure that all your kitchen prep works are done, the kitchen is clear and the staff is ready to get to work just before the busy hours of the day. This will help your chefs to make the dishes as soon as the orders come pouring in. Once your dishes land on the table, and once the customers are done relishing the tantalizing dishes, not hurriedly but subtly ask if they want something else or else hand them the check. Following this system for every table will help you to enjoy more footfalls in a day!

5.  Create and Follow Restaurant Service Standards

No matter how best you try to deliver an exceptional guest experience, chances are your restaurant staff might just forget to do a thing or two. You can avoid such a situation by laying out certain Service Standards of your restaurant that should be followed at all times. This would help you ensure that your entire staff is following the same protocol and delivering the same level of customer service.

Following these tips can turn the fortune of your restaurant, by providing the customers with an impeccable restaurants service. Remember that it is your customers, who can make or break your restaurant. Hence, provide your customers with a service so enchanting that will compel them to keep coming back again and again!

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