The bakery business in the UAE has registered immense growth over the years. Post pandemic, more people are deciding to set up their own bakery businesses. The key step in setting up any business is building a website. The world that we live in today offers ample opportunities for businesses to expand their reach through numerous digital means. A full-featured website is one such channel. It helps the business differentiate itself and connect with customers, partners etc. Having a website for your bakery business in the UAE is like a virtual calling card for your business.
This article will highlight the importance of having a website for your bakery business and how it can make your business successful.
5 Reasons Why Building A Website Is Essential For Bakery Business In The UAE
In the digital era, just having an account or a page on social media platforms like Facebook and Instagram is not enough. Websites can play a pivotal role in the success of bakery businesses. There are ample ways you can use your bakery website to your advantage.
Here are some reasons why professionals should consider building a website for their bakery business.
1. To Create Social Presence
In this technologically advanced era, people who do not leverage social media tend to be left behind in terms of creating brand awareness. With customers preferring to order from home, it is essential to create an online presence. A customer craving cake will google the best bakeries around. This is where the website comes into the picture. Ideally, your website should be one of the top results whenever a customer searches for a bakery close to him/her. Thus, it needs to be optimized from an SEO and mobile-first perspective so that it appears at the top of the results and is easy to navigate. The website URL should be listed on different social media platforms to drive customer traffic.
2. To Provide Business Information
Having a business website gives you control of the information that you are sharing with your customer pool. For example, it lets your customers know about the history of your restaurant, the aim of your business, and the products you offer. It is advisable to display the entire menu of your bakery on the site. Uploading photos of your products and your ambience can leave a positive impression on your patron’s minds and gives them an impetus to order from your website.
People have to be aware of the new additions to your menu or your upcoming events. All of this can be done through the website. Also, the address, contact details, Google My Business page and social media handles of your bakery should be updated on your website so that the customers can connect with you easily. The provision of contact information in one place makes it easier for the customers to place orders. One can take inspiration from well-designed bakery websites.
3. To Facilitate Online Ordering And Payment
Online ordering is a crucial aspect every business should pay attention to. In the post-pandemic scenario, it has become all the more important. People now prefer ordering online from their homes and expect door-step deliveries. Building a bakery website can thus increase online sales by a good margin. A decent bakery website will provide the menu, online ordering options, online payment methods, and online order tracking option with a user-friendly interface. By integrating with third-party integrators, a website can be turned into a channel for online orders.
4. To Set Yourself Apart
Creating a website markets the brand well with ease as well as develops brand loyalty. It needs to be creative and attractive. One should incorporate innovative ideas into their bakery website to create good brand recall. Optimizing the website for responsiveness is necessary to attract more customers and increase sales and referrals. You can showcase some of the best testimonials and reviews from clients and customers to attract more customers.
5. To Build A Powerful CRM System
Customer interaction is imperative for the growth of the business as it keeps the customers engaged with your business. The customer data collected by your website can help you upsell and cross-sell different types of products based on customers’ buying history. The website can also make it easier for your customers to give feedback about your products and services. Responding to reviews from customers, and moulding your products based on their feedback is an excellent way to keep customers coming back.
Furthermore, having a separate FAQ section can help answer routine questions customers might have, saving time and effort. Besides, offering 24×7 customer support can help with bulk orders for corporate events, parties etc. Who knows, you might land long term clients by focussing on providing good customer service.
Having a website is vital when it comes to starting a new bakery business. It can help you win customers and retain them.