The Secret Sauce Behind Successful Restaurant Brands- Experts Guide

The Secret Sauce Behind Successful Restaurant Brands

Restaurants have always played an essential part in the business, social, creative and cultured life of a driving society. A restaurant involves various elements that pushes a brand towards success, but some prosper and unfortunately some fail. But it is essential to understand how food is not the only reason customers visit a restaurant. Other things equally hold importance like the company, the ambiance. Successful dining experiences are all about trust between the restaurant and the diner.

Secret Mantras To A Successful Restaurant

Let us look at what these five restaurant veterans have to say about the success of a restaurant, and what takes in making a successful brand from their own experience. Also, let us look at their mantras to success.

Thinking Like The Customer Is The Secret Sauce To A Successful Restaurant

According to Inderjeet Singh Banga of Prankster, thinking like the customer, understanding what the customer wants and then concentrating on the touch points is what holds importance in being a pro restaurateur. One of the most important things is never following someone else’s path. Establish and plan your unique model, and do all that is needed to make it happen.

Inderjeet Singh Banga of Prankster talks about the importance of falling in love with the concept of the brand for the success of a brand

Maintaining Originality Is The Secret Sauce To A Successful Restaurant

According to Oscar Balcon of Artusi Ristorante, all entrepreneurs should carve their niche to be successful. It is good to listen to the experts, but one should never try to copy others in creating their vision. If it has worked for somebody else, it doesn’t necessarily mean it will work for you as well.

Oscar Balcon of Artusi Ristorante talks of how maintaining originality leads to the success of a brand

Maintaining Smooth Coordination Is The Secret Sauce To A Successful restaurant

According to Sharuk Narang of Cafe Wiser Miser, it is important to focus on customer retention and making them your brand evangelists. Your loyal customers will help you spread the word and attract new business as well. To run a successful bar, you need to focus on the entire guest experience and plan and allocate your resources well.

Sharuk Narang of Cafe Wiser Miser talks of how maintaining smooth coordination leads to the success of a brand

Understanding The Psychology Of Target Customers Is The Secret Sauce To Successful Restaurant

According to Manuj M Gupta of Darzi Bar & Kitchen, one needs to understand the psychology of the customers, do proper market research, and keep renovating and innovating the structure.

Manuj M Gupta of Darzi Bar talks of how understanding the psychology of target customers leads to the success of a brand

Maintaining Customer Loyalty Is The Secret Sauce Behind A Successful Restaurant

According to Dhruv Dutt of Era Bar & Lounge Delhi, expectation management is half the ball game. For restaurants, it is particularly important due to the blurred lines between the different restaurant formats. The level of service differs in a fine dining restaurant and a casual dine or a quick service restaurant.

Dhruv Dutt of Era Bar & Lounge talks of how maintaining customer loyalty leads to the success of a restaurant brand

Conclusion

A lot goes into making a restaurant successful. The quality of food and the service are the key that can make or break a restaurant business. However, there are other crucial factors which need to be taken care of to keep the customers walking in and moving out with nothing but memories of a good time. Good food, excellent service and an awe-inspiring ambiance of a restaurant are the ingredients to the recipe of a perfect restaurant. Follow the above-mentioned steps and the experiences of these veterans to drive your restaurant towards success.

 

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