Restaurant Interior Design Tips To Attract More Customers & Increase Sales

How a Striking Restaurant Interior Design Attracts Customers and Increases Sales

The success of a restaurant is primarily dependent on the customer service you provide. However, what attracts your customers to your restaurant and retains them will depend not only on the food but your restaurant interior design as well. The idea is to create an atmosphere that puts the customers at ease while they have the most amazing dining experience. A great Restaurant Interior Design provides a welcoming ambience to your customers and makes them enjoy their meals. Studies show that the interior design of a restaurant is one of the factors that influence customer satisfaction and behaviour. It goes without saying that high level of customer service and food quality are an important aspect that will make any restaurant stand out in the long run but over the years with the growing competition restaurant interior design has emerged as an equally necessary key of success.

How Restaurant Interior Design is Essential to Your Restaurant’s Success

Many times restaurants do become customers’ favourite just because of its internal ambience and interior. Therefore, every restaurant owner should plan on including unique and attractive ideas for their restaurants interior design which would definitely influence your customers before they even taste your food.

According to a study, Furniture Comfort was the most important Restaurant Interior Design characteristic followed by Music Style, Conditions of Plates/Glasses and Lighting. Also, background noises are perceived as most unimportant characteristic.

Read below how your Restaurant Interior Design plays a crucial role in your restaurant’s success.

1. Attracting Customers to your Restaurant

Often interior design of the restaurant becomes its USP and becomes a major reason why customers visit your restaurant again. Customers these days are constantly looking for new experiences, and a fresh and quirky restaurant interior design catches their eyes. After including distinct and remarkable designs related to medieval themes or related to some famous series, your customers won’t just come to your restaurant for food but also ambience and the visual appeal since they do spend a lot of time looking at the interiors when they are waiting for their food to arrive. In the age of Social Media, where customers take pictures of food before they eat, an eye-catchy interior becomes a major USP of the restaurant.

2. Increase in Sales by Influencing Customer Choices

When your customers are at ease at your restaurant, they are likely to spend more time, and also order more.  The interior designing of your restaurant can surely contribute to increasing the productivity of your restaurant business by giving your customers an environment that makes them feel like that they are at maximum comfort. The interior designing theme of your restaurant will influence your customer’s mood and that will decide their selection of the dish or dishes they want to order.

3. Artistic Interior Designs Can Give your Restaurant a Better ROI

The interiors of your restaurant play an important role in hospitality. The mesmerizing look and feel of your restaurant can have a positive impact on your restaurant business and provides you with an ROI that you have invested. Your interior designs should be artistic, compelling and be engaging with the target consumer profile. The first impact that any restaurant does on any customer is visual. You can also charge a premium price for the impeccable hospitality and ambience that you provide.

Effective Restaurant Interior Design Tips that You Should Implement in Your Restaurant Design

For any restaurant to be able to stand alone in any such crowded industry like the restaurant industry, your restaurant should be able to provide not only excellent food but a mesmerizing dining experience with a unique enhancing environment. The following restaurant interior design tips should be kept in mind while deciding the ambience of your restaurant.

1. Choosing the Best Colors for your Restaurant

It is an undoubted fact that colours unconsciously shape many aspects of a person’s daily life.  Colors can actually impact the food choices of customers, and also affect the amount of money they spend in a restaurant. Since colour perception is connected to emotions, colour plays a role in the happiness of your customers. Different colours stimulate different emotions and can heavily impact feelings of hunger and thirst in customers. Colors also influence people’s attitudes towards their surroundings. Read a detailed piece on how restaurant interior colors can influence your customers’ food choices here. 

Modern interior design goes far beyond the stereotypical black and white colour scheme. Strong contrasts are a major part of the modern interior design to give it an impressive and stylish look.

A modern restaurant should have a colour combination that includes one or two dominant colours, with touches of a contrasting colour to add interest to the over-all decors and space. For example; you may go for red and white combination adding the flavour of black in-between few places.  You could make a sober look for your restaurant with an interesting combination of dark green and pale yellow.

Cha-Bar located at Connaught Place, New Delhi is famous all over Delhi between the youngsters for the varieties of distinct tea flavours of Assam tea, Darjeeling, Nilgiri, Sikkim and Nepal that this place has to offer. However, the other striking feature of Cha-bar has been its walls with the perfect blend of colours like white, blue and black.

The restaurant interior design of Cha-bar is striking along with its perfect blend of colors

Image Source:

2. The Correct Way of Restaurant Lighting

Lighting forms an integral part of your restaurant interior design.  The lighting of the restaurant can add to enhance the aesthetic appeal and creates the mood and ambience of a lively space.

The lighting of your restaurant should be able to complement and enhance the theme of your restaurant. Evolution of Remote Contol and Apps will make sure Restaurants are able to control lighting easily and can perform additional functions like changing colours & dimming. 

Decorative lighting also plays an important role in enhancing the look and feel of your restaurant space. Decorative lighting includes pendants, sconces, chandeliers, table and floor lamps, and cylinders. Decorative lighting should complement and add visual interest to the interior, as well as provide or contribute to the overall lighting plan. The positioning of lighting should be done to enhance your restaurant theme and also fulfil the restaurant requirements. For example, if there are fewer windows with less entry for Natural Lighting, the restaurant lights should provide ample illumination in the area. Lighting also depends on the working hours of your restaurant and whether the dining area is indoor or outdoor.

You can use yellow or golden electric lighting to give a warm feeling if your restaurant is a fine dining restaurant. If you are running a café or casual dining restaurant, going for bright lights would be the best option catering to the youngsters’ mood creating a vibrant ambience. It is mostly suggested to use pendants and chandeliers in restaurants to create an elegant and stylish environment.

The light fixtures of your restaurant can be used to depict the theme or ambience of your restaurant. One such example is The Black Rabbit in Bangalore where one could not resist but be attracted to the beauty of large hand-painted bells hanging from the centre of the ceiling and functions as mesmerizing lights.

The restaurant interior design of Black Rabbit is one its major USP and attracts customers

Image Source: Architectural Digest

3. Choosing the Furniture and Accessories for your Restaurant

While doing interior designing of your restaurant, your focus should not be only to accommodate furniture that goes along with the overall ambience and theme. Keeping the comfort of your customers in mind should be your top priority.

The accessories that you choose for your restaurant need to be carefully planned. Right from the paintings and table centrepiece to your silverware and dishware; even the napkins contribute to your restaurant interior design. If you have a vibrant wine and coffee bar, wooden chairs and stools with tall windows will enhance the experience of your customers while they sip on some great coffee or wine. However, if wooden chairs are being used, they have to be painted smoothly or polished.

If you have a fine dining restaurant sophisticated leather sofas with magnificent chandeliers and dim lighting will attract your customers like never before. Using silk cushions with the stunning tableware will add to the beauty of your restaurant’s mouth-watering food.

Ideally, the furniture in the restaurant should be systematically arranged to keep bar counter separate from the food area.

The Tasting Room, Mumbai is one fine dining cosy restaurant with the warmest and romantic interiors.  The candelabras, silk cushions and deep pink walls with the most stunning tableware and furniture add to the beauty of this appealing restaurant.

The restaurant interior design of The Tasty Room is an excellent example of restaurant ambiance and decor

Image Source: Kalpita Deshmukh

4. Transforming the Seating Space

One area in which any restaurant can show its creativity by innovations in the seating area. Unique seating arrangement can make any restaurant stand out from the competition. There are lots of ways in which you can make your restaurant look lively. An existing chair can be given a new look by painting it fresh. You could go with square or rectangular tables which are space efficient as well give a stylish look.

A quick-service restaurant mostly uses fixed booths that are easy to be maintained, while fine-dining restaurants or lounges might use luxurious sofas for the comfort of your customers. Drawing a seating plan helps you experiment with various layouts to find one that suits your needs depending on your theme.

Nowadays restaurants are focusing on providing a unique experience to customers by providing them with a space to sit and relax and enjoy the food. Once such place is Café Wanderlust, Gurgaon.

What attracts the customers to this café apart from its scrumptious food is its unique seating arrangement which ranges from bean bags to easy chairs to other innovative seating arrangements.  The walls and pictures all over the place are its most eye-catching feature that keeps customers coming back for more.

The restaurant interior design of wanderlust attracts customers and helps in restaurant sales

Image Source: Khaugali

5. Having Innovative Walls and Ceilings

The ceiling of your large or small restaurant should reflect the same luxurious look of the place. Contemporary restaurants have their own appetite for modern designing with different kinds of convincing and attractive light effects which blend well with the softness of melodious music and a bar. The architectural design of your ceiling should be eye-catching with a strong visual. The patterns of the ceiling can be arranged in a casual pattern with a combination of contrasting colours like white-pink, blue-white, pink-purple.

In 2018, restaurants will be focusing on creating Custom Art-Inspired designs on the restaurant walls to create a one-of-a-kind masterpiece which is unique to their Restaurant and can’t be replicated easily by their competitors.

The Olive Bar and Kitchen, Mumbai has the most beautiful white walls with classical French dishes does makes any day of the customer enriching and memorable.  The green plants in the surroundings make the customers feel fresh while they have the mouth-watering food!

How the restaurant interior design of Olive Bar and Kitchen attracts customers

Image Source: CNN Travel

6. Creating a Restaurant Part-Time Gallery

Restaurants have become outlets for some of the most creative interiors in the world. Your restaurant part-time gallery can give your diners a world to escape to. Technology, art, and nature can be blend together to create an imaginary world for your customers which can be very appealing to everyone’s eyes.  Your art gallery could also showcase artistic work of different artists.

Malaka Spice, one of the fine dining restaurants in Pune, Maharashtra is one such restaurant that promotes the local art and talent displaying paintings of various artists throughout the month. The paintings are mainly in the form of cityscapes and landscapes with vibrant colours with subtle sketches. Malaka Spice is all about the experience of dining in the middle of a carefully curated art gallery.

The restaurant interior design of Malaka Spice is one of its major USPs and brings in customers

Image Source: Plobal

Well-planned restaurant interiors contribute to the success, and the profits, of any dining establishment. Planning your restaurant interior design begins with market research, continues with understanding market trends and concludes with strategic execution.

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