It’s not just the aesthetics that should be considered while deciding the colour and ambience of a restaurant interior. Studies have shown that restaurant interior colours can actually impact psychology of customers making them subconsciously react in a number of ways ranging from affecting the food choices of customers to the amount of money they spend. Different colours stimulate different emotions and can heavily impact feelings of hunger, thirst and even space in customers. Using warmer colours at the entrance of a restaurant makes the customers feel that the temperature is a couple of degrees higher than normal. On the contrary cooler shades sends a psychological impulse that makes people feel that the temperature is actually cooler.
Thus, some specific colours are suggested for the different type of restaurant formats. Similarly, restaurant interior design also impacts customers’ comfort and experience. Read more about restaurant interior design here.
Impact of the Various Restaurant Interior Colours on Customers
Below we have mentioned the popular restaurant interior colours and discussed their impact on customers.
1. Light Colours: White, Beige, and Light Grey
If you have a small spaced restaurant, painting your restaurant interior walls with any of the light colours will help you make your restaurant look big. Colours such as white and beige have also been proved to evoke a relaxed feel among customers, making them want to stay more as they feel welcomed. If you have any bright colour painted already then painting the opposite wall can be a good choice to create a relaxing effect.
Restaurants which have a high volume of customer’s every day should avoid applying light colours as with high volume customer staying time in the restaurant should be as minimum as possible.
At the same time, you must never go overboard with these restaurant interior colours and use them in contrast with other colours as they can act as diet suppressants. So while beige is relaxing and royal and would be perfect for use in a 5 star, you must always use it with a bit of white or green or even hints of red that breaks the effect of beige. You could use potted plants or minimal red seating to create this effect with white floors. The point is that your colour combinations should not aim at one specific emotion but create a range of them for your maximum benefit.
2. Relaxing Colours: Green and Brown
Green is and always has been the colour to be associated with nature, and it creates a relaxed atmosphere in the restaurant. It makes the customer relax and encourages them to stay for a while. The most important aspect of painting the restaurant green is that the customers want to eat healthy and well-balanced food. Health-based restaurants should apply a calm tone of green on their walls and a little hint of woody brown might help as well. Green doesn’t work in bars and pubs which need to have a dim light as the green then turns gloomy and depressing. Brown, on the other hand, is great in patches and minimal uses but used too much it can tip over the entire look and make the restaurant feel rustic and not in a good way. The key is to balance the restaurant interior colours that you have chosen.
3. Curbing Appetite: Blue and Purple
No matter how unbelievable it may sound, the colours blue and purple have been associated with toxins and thus decrease the appetite of customers. Whether or not this statement is true, the fact is that there aren’t many naturally occurring blue or purple food items which are why they are considered to limit the appetite a person has. Blue is generally linked with relaxation. So if you own a coffee house where you want people to have a relaxing time and enjoy their beverages, blue and purple should be your restaurant interior colours.
Cafe Coffee Day makes abundant use of the colour purple and is one of the most popular coffee destinations in the country. But do not forget that they do so with a contrast of red which is almost at the opposite end of the colour wheel. While purple and brown wood typically seen in a ‘Cafe Coffee Day’ create the aura, the red logo gives it a fast-casual dining feel and encourages impulsive buying. Also, red catches the customer’s eye far before purple so the decision to spend is already cultivated before the relaxing mood kicks in.
4. Rushing In and Out: Bright Shades of Red and Yellow
Yellow and Red are the most widely used colours in logos as they are the easiest colours to see. Both these colours elevate the heart rate and blood pressure of the customers and create an exciting emotion, which makes them eat fast and leave. Most of the fast food restaurants and QSR restaurants have either red or yellow walls or have accessories such as mugs, cups of the same colour on the table. These colours schemes are only advisable for the places which have a high footfall and want the customers to leave fast. McDonald’s and KFC are the classic examples of fast food restaurants making use of colour psychology on customers.
5. Letting Them Stay: Warmer Shades of Red, Orange, Brown
Dark, earthy colours when painted onto the walls in light shades and combined with a little lighting of warm colours helps the customers relax and want to stay more. Darker shades of red, maroon, warm orange and brown tend to boost the appetite of the customers making them an appropriate colour choice for fine dining restaurants which specialize in multi-course meals.
While choosing the restaurant interior colours, the most important factor is what type of restaurant you own and what type of food you serve. If you are opening a new restaurant or trying to redecorate your establishment, then painting your walls as per the restaurant type will be a good idea but if you have already painted indoors but want to change the scheme of your restaurant, using the appropriate colours in table accessories, wall hangings and lighting can be a business booster too.