There is one single motive that governs all businessmen, that is the conviction to garner profit and expand your business beyond leaps and bounds. A restaurant business is no different. Here too, a restaurant owner does everything possible, that will help his restaurant to attract more customers that will, in turn, help the restaurant to garner more sales. One of the best ways to attract the customers is implementing micro influencer marketing at your restaurant, and just see how it augments the sales at your restaurant. While influencer marketing, that is, collaborating with celebrities has been quite prevalent it can be often difficult to achieve and also heavy on the pockets for small businesses.
Micro influencer marketing is a relatively newer term to have hit the restaurant space. Micro influencers are people who have a smaller following (than the celebrities) usually on social media, but they have greater impact as they interact and influence their followers on a more personal level. Since micro influencers are more localised, people can relate to them on a personal level. They have a better targeting and high engagement rates. Micro influencer marketing works especially well for restaurants since restaurants operate in a particular area and target a specific customer segment.
Collaborating with Food Bloggers, Vloggers, Social Media Influencers is a great way to reach out to your potential and existing customers.
How Micro Influencer Marketing Will Benefit Your Restaurant
The power of micro-influencers such as food bloggers, people whose followers count ranges from about 5,000-25,000, can dramatically increase a brand’s presence online. These micro influencers are actually all around you and have the ability to greatly influence the buying decision of the customers. We all have that one friend on Instagram, who consistently posts awesome content and receives many authentic likes and comments.
1. Helps In Being Socially Credible
This is essentially required in today’s time since now the younger generation prefers to see what people have posted about your restaurant on social media before they actually decide to visit your restaurant. In such circumstances, if your restaurant does not have a strong social media presence, and if no bloggers are writing about you, then you might be losing on a lot of your potential customers and hence, you might lag behind your competitors in a big way. Can you afford that? Of course not!
Hence make sure you have a host of food bloggers who religiously post pictures or content on these social media platforms and makes your restaurant’s presence felt. Such actions will not only increase your reach, but the tantalizing photo of dishes will have the ability to compel customers to drop by at your restaurant.
2. More Cost Effective
Influencers with over 100,000 followers have a higher compensation expectation than those whose followers ranges between, 5,000-25,000. Hence, if you have a stiff budget to follow, then you can get a host of micro-influencers posting on behalf of your restaurant, instead of getting just one or two elephant influencer, who might charge a lot.
3. User-Generated Content
While restaurant on various occasions host in-house photographers to take professional photographs on a regular basis, which you can then feature on your pages. But, in instances where you do not have professional photographers, you will have to rely on the basic pictures that you take through your iPhone or other normal cameras which have the picture quality good enough to be posted on the social media pages. But, you might very easily run out of these images, it is now when you influencer-generated content can be extremely valuable. With the influencer’s permission, you can repost the content that they had created before, giving you more content for your page.
4. Better Targeting
Micro influencers are effective because of their close relationships with their right, loyal, hyper-targeted communities. This category of influencers generally focuses on a narrow spectrum, hence there is a good chance that they are specialized in that area. On the contrary, most large influencers have a wide range of followers with many different demographics and interests.
5. More Online Exposure
Micro influencer marketing gives your restaurant a great online exposure. One important thing to keep in mind is that for generating this online exposure you will not have to reach out to influencers with 100k followers. Many marketers are realizing that by partnering with micro influencers, they can actually get a better online exposure for their brand. This is primarily because of the micro influencers target a narrow niche and hence they can target the right customers and create a better online exposure for your restaurant.
The need for micro influencers marketing in your restaurant goes beyond mention. It will not only increase your reach to all the potential customers, it will also enable you to garner more customers and in turn, it will bring in more sales into your restaurant.