How To Enhance Customer Experience With A Table Ordering App

Table ordering app for restaurants

We are a generation that has practically no patience; we don’t want to be kept waiting, especially when it comes to eating out. The idea of allowing users to skip the queue as well as the enormous revenue opportunity available in table ordering mobile app category is driving restaurants and app development companies to innovate. Quick-serve, fine-casual, and fast-food restaurants have taken to restaurant ordering apps faster than full-service restaurants.

However, every restaurant category needs to discover the most effective approach to utilize digital ordering technology. For example, restaurant owners have to make decisions on how to improve the speed of the ordering and payment procedures, how to deal with changing customer preferences, and how to deliver exceptional at-home experiences to their customers, among other things. After rebounding from the first and second waves of COVID-19, those that switched to mobile ordering applications were able to observe an uptick in sales. 

Many eateries that hadn’t implemented online ordering before the outbreak were forced to hurry to get everything in order as quickly as possible. Today, with indoor capacity and foot traffic still at historically low levels, providing a smooth user experience is crucial to remaining afloat and prospering in business. 

Enhance Customer Experience With Table Ordering App

When it comes to establishing a smooth digital ordering experience for your customers, everything from exploring menu items and locations to making an order and checking out should be taken into consideration.

1. Ordering – Stress-Free Experience For Customers

When restaurants make digital ordering incredibly simple, guests will come again and again – resulting in increased revenue for the establishment. Your employees must be trained to educate consumers on the use of table ordering apps which can save time and the hassle of going through the process of credit cards, etc. They should also be available to answer any queries that customers may have as they use it. The use of personalized online ordering, which includes everything from QR codes to digital menus to payment channels like Apple Pay, Google Pay, and even PayPal, not only reduces friction but also has the added benefit of increasing income, especially when considering the opportunity to cross-sell and upsell via push notifications and in-app banners. In addition, table ordering systems such as tablets have also streamlined payment processing, while self-service kiosks have increased the convenience of dining out (can increase your sales). 

Table ordering app
Source: Restaurant & Cafe

2. Personalize The Customer Experience 

When switching to digital ordering options, restaurants often get deep insights into customer preferences that help in retaining them longer. However, their sustained patronage and purchases are reliant on restaurants’ ability to brand digitally and create a connection with their customers. Table Ordering apps facilitate easy transfer across tables and let you view the items on the menu that have been ordered and preferred the most. Tracking customer preferences and upselling your menu items as per their order history has become easier with table ordering apps. It also lets you track and optimize the table turnover time and generate split bills on the spot. 

3. POS Integration 

One of the many noteworthy benefits of implementing restaurant technology is that you’ll be able to optimize operations by getting the appropriate integrations or connectors for your needs. When your POS is optimized for your business needs, you’ll be able to improve revenue, by strategically positioning upsells, without sacrificing efficiency. In addition,  front-of-house staff, and back-of-house staff will be able to interact quickly and efficiently to provide the greatest possible dining experience for customers. Having an integrated point of sale system operating across all digital platforms, from brand contact through the table ordering app is essential to streamlining how your restaurant runs.

Regardless of the changes affecting the restaurant business, technology can assist you in providing the best dining experience possible to both new and existing customers. Everything from figuring out how to provide safer, low-contact dining-in alternatives to figuring out how to provide smooth meal delivery may be done to put your best foot forward. And, with a mobile ordering app that provides an excellent user experience, you can accomplish exactly that.

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Nikunj is the Communications Lead at Restroworks, a global leader in cloud-based technology platforms. In his role, he oversees global marketing and branding initiatives for Restroworks across APAC, the Middle East, and the US.


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