There are many factors that play a role in ensuring a great customer experience. While we always focus on the food and the service, the restaurant design is often overlooked, which in reality plays a crucial experience in the overall experience of the customer. In fact, restaurant interior design has been also known to influence the ordering behaviour of customers. Not only for the staff, the restaurant design and layout also plays a critical role in the restaurant operations and the workflow. There are certain design guidelines that must always be included in a restaurant design and floorplan. In this article, we will discuss how a great restaurant design enhances the customer experience and also improves the efficiency in restaurant operations.
The Importance of Restaurant Design and Layout
The first thing to do while deciding your restaurant design and layout is to ensure that the design and layout are in sync with the concept and theme of your restaurant. The restaurant design will vary significantly for different types of restaurant formats. For example, quick service restaurants are designed towards fast eating for a quick table turnover, while fine dine restaurants aim to seat customers for a longer period of time.
1. Circulation and Movement
One of the most important aspects of restaurant design is ensuring a proper circulation and movement of the restaurant staff as well as the customers in the restaurant. The restaurant layout should be designed in a manner that allows customers to easily find their way inside the restaurant, and then to the dining area. The need for enough space between the tables cannot be stressed enough; you wouldn’t want
The route of the waiters carrying the food to the dining area from the restaurant kitchen should be straightforward and uncluttered to ensure quick and efficient service. The insides of a restaurant kitchen are an especially explosive space, with a maximum number of accidents happening due to clashes among the restaurant staff and slippery floors. Thus, ensure that the layout of the restaurant kitchen includes enough space between the different workstations.
2. Connectivity Between the Restaurant Frontend and Backend
The spatial arrangement of the restaurant design should be done in such a way that the Frontend of the restaurant, which includes the Entrance and Reception, Waiting Area, Cashier’s Desk, and Dining Area are well connected to the Backend of the restaurant, which includes the Restaurant Kitchen, Pantry, Storage, and Administration Area.
The restaurant design should allow the smooth circulation of the items from the pantry and storage to the restaurant kitchen. If the storage is too far away from the kitchen, the staff would face unnecessary hassles transferring the stock items to the kitchen and lead to delays in the preparation of food.
It is also important that the restaurant kitchen and storage is well separated from the customer seating area and ventilated so that the smell and noise of preparation and cooking do not reach the customers.
3. Human Comfort
It goes without saying that the comfort of the people in your restaurant, your customers as well as your staff is extremely important. If your customers are uncomfortable with the ambience, they’ll refrain from dining at your restaurant. On the other hand, the comfort of your staff is just as important. Unless you provide good working conditions, the efficiency of your staff would be minimal. Human comfort in an indoor space primarily relies on thermal comfort and indoor air quality (achieved by temperature, humidity control good and ventilation), lighting and acoustic comfort, which we have discussed in the points below.
(i) Thermal and Indoor Air Quality
Due to cooking, lighting, electrical equipment and the number of people inside the restaurant, the internal heat is very high in all restaurants (especially in kitchens). Thus, it is important to have a proper HVAC (Heating Ventilation and Air Conditioning) in your restaurant. The temperature in the seating area must be controlled to provide a pleasant environment for your customers. At the same time, ensure that the restaurant kitchen is well ventilated to let out the smoke and smell of the food preparation.
(ii) Restaurant Lighting
Restaurant lighting is an essential component of restaurant design as it provides visibility to work and move safely, and also affects the customer experience. The lighting influences the ambience of the restaurant, which in turn reflects in the customer experience.
Restaurants, in general, are a noisy space. With music playing in the background, and people talking, and the overall acoustical quality of space has a significant impact on the customer experience. The average noise level of a restaurant is typically 80 dB, (some reaching as high as 110 dB) which is over the normal 60 dB of regular conversation. Thus, restaurants typically have soft furnishing and carpeted floors to provide sound absorbing effects. False ceilings and soft surfaces can be included in the restaurant design to maintain the acoustics of the restaurant space.
4. Optimum Utilization of Space
One of the aspects of a good restaurant design is the optimum utilisation of the space. The restaurant layout should be designed in such a manner that everything, ranging from the tables and chairs to the restaurant equipment are accommodated with enough space for work and movement.
(i) Number of Tables
While you should definitely try to accommodate more number of tables in the dining area, you must also consider the comfort and mobility of both your customers as well as the staff. There should be enough space between the tables so as to avoid any potential conflict between a customer leaving the table and a waiter carrying a tray.
(ii) Good Tables
Another problem that restaurant owners often face is optimising the seating so that every table is a good table. Customers often avoid sitting near the kitchen or the bathroom as these areas are prone to disturbance. Tables at the centre of the seating area are also unfavored by guests. To avoid this problem, you can consider placing wall separators that will help utilise these areas.
Safety is one aspect that must always be included in your restaurant design plan. In case of an emergency, there must be clear pathways to exit if you need to evacuate the building. There should be wide paths to avoid customers and employees tripping and hurting themselves as navigate across your restaurant.
You’d need to hire an architect who’d create the restaurant floorplan and layout on the basis of the spatial configurations and ensure that the design is in harmony with the theme and concept. You would also need a contractor who would implement the design and ensure the construction of the restaurant interior.
Include these tips in your restaurant design and plan and they’d surely help improve the overall ambience and guest experience and also increase the efficiency of your restaurant operations!