Restaurant automation and technology is rapidly changing the way restaurants operate and function. Integrated with the restaurant POS system Self-Ordering Kiosks are fast gaining momentum in changing the way orders are placed at quick-service restaurants with high footfall.
A self-ordering kiosk can be employed as a self-service food ordering system wherein the customers can place an order directly at the kiosk. The kiosk is a small free-standing physical structure that displays the entire menu for the customers to choose from. The orders are placed directly at the POS without the intervention of the cashier or server.
Self-ordering kiosks work very well at fast food restaurants, quick service restaurants, and casual dine restaurants where the footfall is high.
For example, Mcdonalds in Singapore uses dual point technology, which allows customers to order their food at one point and collect it at another. The kiosks also let customers customize the food as per their liking.
Kiosks are a big hit because they give customers more control and also prevent any miscommunication.
How Self-Ordering Kiosks Benefit The QSR Business
Self-ordering kiosks not only benefits the tech-savvy millennials but are highly advantageous for the QSRs as well.
1. Reduced Ordering Time
It often takes time to place an order at a QSR due to long queues, especially during peak business hours. A self-ordering kiosk helps in diverting some of the people away from the counter which reduces the order taking time. It also helps customers navigate through the menu easily and make quick payments.
One can collect the bill generated from the kiosk and collect the food from the counter when it’s prepared.
Therefore, installing a self-ordering kiosk will help you cater to more people and take more orders as it prevents any delays in the total service time.
2. Reduced Labor Cost
Not installing a kiosk at your QSR means you will have to hire more people to take orders at the counter. Kiosks provide labor savings by changing the front-of-house structure and lowering the labor cost.
You need to ensure that the instructions for operating a kiosk are clearly mentioned besides it. Else, you will end up hiring more people to provide technical support to your customers.
Unlike the employee’s wages, kiosks are a one-time investment since you need not to pay for its services every month.
Installing a kiosk would let you reallocate the restaurant staff to areas where they can better benefit the business, like in the kitchen.
3. Ensures Order Accuracy
There are chances of human errors when accepting orders the traditional way. Even though the servers are trained to repeat the orders to the guest, human errors are inevitable. Especially at high footfall places during the rush hours, the chances of errors in while placing the order are pretty high.
A self-service food ordering system lets the customers place an order at their own pace. It gives them the time to check through the selected menu items and place the or
Kiosks come handy when you have a customizable menu. The customers can customize their meal as per their own wish and ensure the exactness before payment and order submission.
4. Helps In Targeted Upselling
Want to sell more of your most profitable food items? Simply install a kiosk at your QSR!
A self-service food ordering system enables the restaurateurs to display multiple messages based on customers’ purchase behavior.
Kiosks let you display pictures of the food items that make the dish look enticing and people are more likely to order it.
Ordering systems have no space limitations and have more room to tempt customers into buying more profitable items through imagery and compelling item descriptions.
This helps in increasing the sales of the most profitable items by increasing the average overall check totals.
5. Improves Customer Satisfaction
QSRs are known for their quick service. Imagine if your customer has to wait for fifteen long minutes only to place an order. This will definitely hamper your QSR’s reputation.
Installing a self-ordering kiosk decreases the order time and lets people place their orders swiftly, even during busy hours.
Self-ordering kiosks have a lot to offer. They make it easier for your customers to place an order by providing the full menu at their fingertips.
They provide payment versatility, make a payment via cash or securely make card-based payments. The kiosk also provides the customers with adequate information about the food to those soliciting it.
Patrons love the convenience and efficiency that kiosks provide which adds up to great customer experience and leaves them satisfied.
The restaurant industry’s demand for quick and swifter service which has given birth to the rise of the self-service food ordering system. Self-ordering kiosks are fast, adaptable, and offer great customer experience, making them essential for any QSR.