Job Description: Demand Generation Lead
Experience: 5+ Years
Educational Qualification: Bachelor’s / Master’s Degree in Business/ Marketing
We are looking to fill an incredibly impactful role at Posist for Demand Gen Lead; You will have the opportunity to work in a successful, fast-moving, mission-driven team. You will be responsible for setting a new function and building a setting for your team to drive MQLs (Qualified Marketing lead), Marketing funnel optimization, and scaling marketing campaigns globally.
You will be working closely with cross-functional teams; you’ll support digital marketing campaigns efforts by setting up end-to-end processes that include planning, execution, and deep-dive reporting of drip campaigns (including data analytics and metrics).
If you’re looking for a diverse company with a fun culture and the opportunity to grow as a marketer, this might be the perfect opportunity for you.
Analytical Mindset- Expertise in Google Analytics
- Must have excellent knowledge of web analytics tools such as Google Analytics.
- Provide reporting and analysis to monitor and optimize our website and landing pages
- Provide analysis for data-driven optimizations for posist.com and posist.com/restaurant-times, which receives over 100k unique visitors every month
- Run analysis on key trends to identify priority areas for optimization of the buyer journey
- Define and track KPIs. Create reports and dashboards to analyze performance from traffic to conversion through to leads and pipeline
Hypothesis validation is a must.
- Must have a good understanding of A/B testing, conclude data, and drive to take action accordingly.
- Objectively deliver testing insights and help create a culture of data-driven decision-making.
- Good experience in using tools like Segment, Mixpanel, Google Optimize, Hotjar, and GA
Email Marketing Knowledge
- Thorough understanding of managing email distribution contact lists on Hubspot and other CRM and marketing automation systems
- Segmenting audiences and optimizing campaigns to increase effectiveness.
- Carrying out A/B testing on automated marketing campaigns to maximize results
- Map the customer journey and engage through various touchpoints, thereby increasing conversions
- Strong background with HubSpot or other marketing automation platform
- Experience in implementing enterprise-level demand generation programs
- Strong technical and analytical skills
- Must be a self-starter who excels at multitasking and thrives in a fast-paced environment
Posist is a B4B (Business-for-Business) company partnering with global restaurant chains in their digital transformation via its restaurant technology platform. Posist powers 10,000+ restaurants globally. It allows enterprise restaurant operators to grow at scale, improve bottom-line efficiency and deliver a consistent guest experience.
Posist’s unified technology platform streamlines restaurants’ front of the house, back of the house, out of house/integrations, analytics, and CRM. Renowned restaurant chains including Taco Bell, Nando’s, Carl’s Jr, Häagen-Dazs, Jamie’s Italian are among a few brands using Posist to manage their processes, people, and place of operations.
Posist is on a mission to make global restaurants prosperous.
For more information, visit www.posist.com