Tech-savvy restaurants attract more customers. Here, we have compiled nine ways restaurants should use restaurant technology to attract more customers and amplify their business.<\/p>\n
1. Online Presence<\/strong><\/h3>\n![\"the](\"https:\/\/www.Posist.com\/restaurant-times\/wp-content\/uploads\/2015\/10\/Shajahan-M-Abdul.jpg\" "\\"restaurant-technology-importance\\"")
<\/p>\n
Nowadays, customers search for restaurants online, check out ratings, and read reviews to choose from or book tables before visiting them. This is why having a robust online presence is a must for any establishment, and it is equally important to monitor your digital footprint. Three popular ways to establish and boost the digital presence of your restaurant include \u2013<\/p>\n
(i) Restaurant Website<\/strong><\/h4>\nHaving a restaurant website is excellent for giving a glimpse of your restaurant and a great restaurant strategy to attract customers. It is the portal through which you can introduce your food, restaurant ambiance, services, special offers, and events to your potential customers. The magic ingredients that make a website popular include:<\/p>\n
\n- Visually appealing look and feel<\/li>\n
- Easy navigation and hyperlinks<\/li>\n
- Minimum loading time<\/li>\n
- A gallery of stunning images of foods, d\u00e9cor, events, etc. to entice customers instantly<\/li>\n
- Readable content<\/li>\n
- Prominent display of current offers, discounts, coupon codes, etc.<\/li>\n
- Current news and media coverage to flaunt your popularity<\/li>\n
- Social media plug-ins to encourage more shares and fan-following<\/li>\n<\/ul>\n
![\"Berco's](\"https:\/\/www.Posist.com\/restaurant-times\/wp-content\/uploads\/2015\/10\/restaurant-technology-bercos.jpg\" "\\"restaurant-technology-webiste\\"")
Source : Berco’s<\/figcaption><\/figure>\nThis illustration of Berco\u2019s website is a perfect example of a restaurant website and how you can use technology in restaurants to provide a stellar online experience. And further, there is so much more you can do with your website to derive engagement.<\/p>\n
(ii) Online Menu<\/strong><\/h4>\nYou can also add your menu<\/a>, location map to help customers locate you quickly. You can also provide a virtual tour of your restaurant to give a feel of your ambiance and d\u00e9cor. This way, the customer can also decide where they want to sit and reserve a table of their choice.<\/p>\n(iii) Online Ordering<\/strong><\/h4>\nBut what if your customer can\u2019t go out? The order online feature<\/a> immediately solves this problem. The idea is to ensure your visitors dine at your restaurant or place orders with it.<\/p>\n(iv) Digital Feedback Form<\/strong><\/h4>\nAll successful restaurateurs know that feedback is the most essential part of customer service since it shows that you value your customer. Add a feedback popup or form page to show how much you care about your customers \u2013 make them feel convenient to reach out to you, to express grievances, accolades, or any feedback.<\/p>\n
Do not forget to show off your online reviews to let your potential customers know how happy your guests are and what kind of service\/food and experience they can expect at your restaurant.<\/p>\n
Find out how you can make the best use of digital feedback forms here.<\/a><\/p>\n2. Restaurant Listing and Review Sites<\/strong><\/h3>\nThe website is a major platform to communicate, display your restaurant and food, but you must also remember monitoring the threads of interactions regarding your restaurant happening on restaurant listing and review sites. There are many restaurant listing and review sites where customers discuss, recommend review, and also criticize their dining experiences. It is a powerful and influencing medium that can make or mar the reputation of your restaurant. Displeased customers\u2019 rants published on these sites can ruin your restaurant\u2019s market presence. So, you must take care to address their grievances.<\/p>\n
For example, Burrp and Zomato cater to the niche restaurant industry. Users can rate the restaurant and write reviews based on their experiences.\u00a0These platforms\u00a0allow the restaurant management to reply to the reviews of customers as well.<\/p>\n
3. Social Media<\/strong><\/h3>\nSocial media is the most cost-effective way<\/a> to engage with customers. Sharing appealing images of your food and offers\/discounts on your social media channels can skyrocket visitors to your joint. While Facebook and Instagram are the most visual platforms to share mouth-watering images of your dishes, \u00a0you can also run paid ad campaigns on social media to target specific demography of the customer base. Both Twitter and Facebook allow demographic targeting for paid advertisements. It is a great way to bring in more customers to a restaurant.<\/p>\nSmart Use of Social Media at Restaurants<\/strong><\/h4>\nMany bars and cafes have TV screens or projectors that air cricket or football matches. This is especially fruitful during World Cup, IPL, etc. People enjoy going to sports bars especially to watch the game while hanging out at the bar.<\/p>\n
The Vault Caf\u00e9 has gone a step ahead and has a screen installed that is linked to their social media handles. When a guest checks in or tags their images to The Vault Caf\u00e9, the posts appear on the screen in real-time. This is a remarkable way to keep the guests entertained, as well as serves as a marketing tool for the restaurant as well.<\/p>\n
“We keep updating our social media accounts on a daily basis for every restaurant. This is a great way to get direct feedback from our customers” says Umang Tewari, one of the most successful restaurateurs responsible for making Delhi culinary heaven with his popular joints – OTB, Fork You, The Vault Cafe, Raas, Skooter, etc.<\/strong><\/em><\/span><\/p>\n![\"restaurant-technology-social-media\"](\"https:\/\/www.Posist.com\/restaurant-times\/wp-content\/uploads\/2015\/10\/umang-tiwari.jpg\" "\\"restaurant-technology-social-media\\"")
<\/p>\n
Having an online presence is just a part, albeit an important one, of the restaurant technology being used in restaurants in today’s scenario. The other face of tech-savvy restaurants consists of innovations that ease operations to provide flawless customer service. It helps you bring in more customers to a restaurant with a little hard work.<\/p>\n
Continue reading the next article that describes the must-have technologies in restaurants<\/a> that further enhance the customer experience.<\/p>\n
<\/p>\nHaving a restaurant website is excellent for giving a glimpse of your restaurant and a great restaurant strategy to attract customers. It is the portal through which you can introduce your food, restaurant ambiance, services, special offers, and events to your potential customers. The magic ingredients that make a website popular include:<\/p>\n
- \n
- Visually appealing look and feel<\/li>\n
- Easy navigation and hyperlinks<\/li>\n
- Minimum loading time<\/li>\n
- A gallery of stunning images of foods, d\u00e9cor, events, etc. to entice customers instantly<\/li>\n
- Readable content<\/li>\n
- Prominent display of current offers, discounts, coupon codes, etc.<\/li>\n
- Current news and media coverage to flaunt your popularity<\/li>\n
- Social media plug-ins to encourage more shares and fan-following<\/li>\n<\/ul>\n
Source : Berco’s<\/figcaption><\/figure>\n This illustration of Berco\u2019s website is a perfect example of a restaurant website and how you can use technology in restaurants to provide a stellar online experience. And further, there is so much more you can do with your website to derive engagement.<\/p>\n
(ii) Online Menu<\/strong><\/h4>\n
You can also add your menu<\/a>, location map to help customers locate you quickly. You can also provide a virtual tour of your restaurant to give a feel of your ambiance and d\u00e9cor. This way, the customer can also decide where they want to sit and reserve a table of their choice.<\/p>\n
(iii) Online Ordering<\/strong><\/h4>\n
But what if your customer can\u2019t go out? The order online feature<\/a> immediately solves this problem. The idea is to ensure your visitors dine at your restaurant or place orders with it.<\/p>\n
(iv) Digital Feedback Form<\/strong><\/h4>\n
All successful restaurateurs know that feedback is the most essential part of customer service since it shows that you value your customer. Add a feedback popup or form page to show how much you care about your customers \u2013 make them feel convenient to reach out to you, to express grievances, accolades, or any feedback.<\/p>\n
Do not forget to show off your online reviews to let your potential customers know how happy your guests are and what kind of service\/food and experience they can expect at your restaurant.<\/p>\n
Find out how you can make the best use of digital feedback forms here.<\/a><\/p>\n
2. Restaurant Listing and Review Sites<\/strong><\/h3>\n
The website is a major platform to communicate, display your restaurant and food, but you must also remember monitoring the threads of interactions regarding your restaurant happening on restaurant listing and review sites. There are many restaurant listing and review sites where customers discuss, recommend review, and also criticize their dining experiences. It is a powerful and influencing medium that can make or mar the reputation of your restaurant. Displeased customers\u2019 rants published on these sites can ruin your restaurant\u2019s market presence. So, you must take care to address their grievances.<\/p>\n
For example, Burrp and Zomato cater to the niche restaurant industry. Users can rate the restaurant and write reviews based on their experiences.\u00a0These platforms\u00a0allow the restaurant management to reply to the reviews of customers as well.<\/p>\n
3. Social Media<\/strong><\/h3>\n
Social media is the most cost-effective way<\/a> to engage with customers. Sharing appealing images of your food and offers\/discounts on your social media channels can skyrocket visitors to your joint. While Facebook and Instagram are the most visual platforms to share mouth-watering images of your dishes, \u00a0you can also run paid ad campaigns on social media to target specific demography of the customer base. Both Twitter and Facebook allow demographic targeting for paid advertisements. It is a great way to bring in more customers to a restaurant.<\/p>\n
Smart Use of Social Media at Restaurants<\/strong><\/h4>\n
Many bars and cafes have TV screens or projectors that air cricket or football matches. This is especially fruitful during World Cup, IPL, etc. People enjoy going to sports bars especially to watch the game while hanging out at the bar.<\/p>\n
The Vault Caf\u00e9 has gone a step ahead and has a screen installed that is linked to their social media handles. When a guest checks in or tags their images to The Vault Caf\u00e9, the posts appear on the screen in real-time. This is a remarkable way to keep the guests entertained, as well as serves as a marketing tool for the restaurant as well.<\/p>\n
“We keep updating our social media accounts on a daily basis for every restaurant. This is a great way to get direct feedback from our customers” says Umang Tewari, one of the most successful restaurateurs responsible for making Delhi culinary heaven with his popular joints – OTB, Fork You, The Vault Cafe, Raas, Skooter, etc.<\/strong><\/em><\/span><\/p>\n
<\/p>\nHaving an online presence is just a part, albeit an important one, of the restaurant technology being used in restaurants in today’s scenario. The other face of tech-savvy restaurants consists of innovations that ease operations to provide flawless customer service. It helps you bring in more customers to a restaurant with a little hard work.<\/p>\n
Continue reading the next article that describes the must-have technologies in restaurants<\/a> that further enhance the customer experience.<\/p>\n
![\"New](\"https:\/\/no-cache.hubspot.com\/cta\/default\/4762187\/fe77bd51-496c-4416-8723-26054235f0d7.png\")
<\/a><\/span>