{"id":3382,"date":"2017-06-17T08:18:19","date_gmt":"2017-06-17T08:18:19","guid":{"rendered":"http:\/\/blog.posist.com\/?p=3382"},"modified":"2023-08-29T16:24:26","modified_gmt":"2023-08-29T10:54:26","slug":"online-ordering-and-delivery-system","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/restro-gyaan\/online-ordering-and-delivery-system.html","title":{"rendered":"3 Tips to Master the Delivery and Online Ordering System of Your Restaurant"},"content":{"rendered":"

The number of orders placed online, via mobile, or website, has seen a staggering increase in the last few years. According to an intricated report on the\u00a0Restaurant Industry & Market Evolution<\/strong><\/a>, 52% of foodservice operators placed their bets on setting up a Cloud Kitchen or a delivery-only outlet of their brand.<\/span> Whereas, 44% expressed interest in technology solutions to digitize their restaurant operations.\u00a0Online Ordering system has become a popular choice for customers. Not only is it convenient for customers, but it also a marvelous way for restaurants to increase their sales and provide better customer support and engagement. In this article, we will discuss how you can make the best of your restaurant\u2019s Online Ordering system<\/a> and double your sales.<\/p>\n

How to Double Your Sales Through Online Ordering System<\/strong><\/h2>\n

Follow these steps to run a successful Delivery and Online Ordering food business.<\/p>\n

1. Use Technology for Online Ordering<\/strong><\/h3>\n

You should leverage technology to accept and increase the volume of Online Orders exponentially.<\/p>\n

(i) Get Your Restaurant Registered<\/strong><\/h4>\n

If you haven\u2019t already, partner your restaurant business with the popular Online Ordering and Delivery Portals such as Swiggy, Zomato, and Foodpanda. These portals usually charge a registration fee and around 10-15% of the order value per every order placed online.<\/strong> By partnering with these platforms, you automatically become discoverable to potential customers and improve your visibility. Find out the steps to partnering with online food ordering platforms<\/a> here.<\/p>\n

Also, ensure that you choose Point of Sale software that is compatible with third-party integrations, and automatically processes orders accepted from the various Online Ordering platforms. This would save you the extra manual effort of calculating orders from multiple sources.<\/p>\n

(ii) Have a Mobile Optimized Website<\/strong><\/h4>\n

Having your restaurant\u2019s website is essential as it is the first step to your restaurant\u2019s branding. It is common for customers to Google your restaurant before ordering from it. Thus, ensure that the website is updated, along with all of your restaurant\u2019s vital information such as menu, contact details, reviews, etc.<\/strong> A website that features mouth-watering images of your food is quite likely to trigger the hunger pangs of your customers further.<\/p>\n

Add to this an \u201cOrder Online\u201d button where it is easily visible and clickable, and the potential customers would suddenly convert to ordering customers.<\/strong><\/p>\n

Add the Order Online button at the top right corner of your website and in the website\u2019s navigation and make sure both look clickable. This will not only make the work more manageable for the customers but will also increase your profit.<\/p>\n

Also, ensure that the website is mobile optimized. A staggering 85% of all online orders are placed via mobile. Since not all your customers would be likely to install your restaurant\u2019s Online Ordering App, it is essential that your restaurant\u2019s website is mobile optimized<\/a> for a smooth Online Ordering experience of the customers.<\/p>\n

(iii) Use an\u00a0Online Ordering App<\/strong><\/h4>\n

You can go an extra step ahead to appease your loyal customers by providing them with the option of ordering online right from your restaurant\u2019s app. An app improves the speed and ease of online ordering of food. Repeat customers can stay logged into the app, save their details such as contact details, most ordered food items, etc., and place their order in just a few clicks.\u00a0 Read the benefits of mobile ordering apps and how you can use them in your restaurant<\/a> here.<\/p>\n

\"Download<\/a><\/span>