Technically, word-of-mouth is the oldest and the most effective form of restaurant marketing that we can think of. \u00a0The fastest and most effective marketing technique is one where one investment (one customer) can yield more outputs (more customers). According to a report, ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family.<\/p>\n
Reviews by friends and family and online reviews<\/a> influence our food choices and destinations; hence, a significant focus should also be given to boost the Word of Mouth Marketing for restaurants. Word-of-mouth marketing in the restaurant industry is one of the most effective marketing practice.<\/p>\n The traditional 4 Ps of marketing does not work for word of mouth marketing for restaurants, and to get people talking about your restaurant is not as easy as it seems. However, smart restaurants know how to make people talk about their restaurant and leverage it as a potential restaurant marketing strategy! Here are some factors influencing word of mouth behavior in the restaurant industry and how you can use it.<\/p>\n Word-of-mouth marketing in the restaurant industry revolves around 3 E\u2019s of marketing- Engage, Equip and Encourage, and Empower. \u00a0Let us dig further into the 3 E\u2019s of word-of-mouth restaurant marketing, where we will also discuss how to put word-of-mouth into action-<\/p>\n Customer engagement is one of the smartest keys for customer retention and the best way to do restaurant marketing. You need to start talking to your customers and listening to what they are saying to keep them engaged.<\/p>\n Making customers feel valued, and assuring them that their opinions matter is an excellent tool.<\/p>\n a) Personal Touch-<\/strong> Lending a personal touch to the service goes a long way in improving the guest experience of the customer. \u00a0Remembering the names of the regulars, and their usual orders have known to work wonders. This is the reason why people prefer going to their favorite watering holes where the Bartender knows them.<\/p>\n b) Regular Updates-<\/strong> The essential part of Customer Engagement is maintaining consistency. You need to be regular in your updates. It is a good idea to send weekly or monthly newsletters to your customers. Make sure that your language is casual to create that personal touch. Also, send out SMS updates to let your customers know about the latest deals and offers running in your restaurant.<\/p>\n c) Social Media-<\/strong> Customer engagement has become inevitably easier with social media platforms. Apart from your brand\u2019s official pages on Facebook, Twitter, Instagram, and LinkedIn, online review sites provide vast engagement opportunities for food lovers.\u00a0Make sure you are available to be reached out on all the relevant social media platforms<\/a> and also make sure that you respond to all your customers. Give special attention to negative remarks and reviews, and ensure you handle criticism smartly and also offer compensation where required.<\/p>\n Equip your restaurant with reasons that customers cannot resist talking about. Once you are equipped with substantial reasons, you can easily encourage people to get talking. Let us look at some ways you can encourage (read- push) people to talk and discuss your restaurant.<\/p>\n a) Have a USP-<\/strong> Create a lasting impression. People tend to spread the word about things they like and dislike. If there is something about your restaurant that entices them and makes them like your restaurant, they are sure to share their review amongst their family and friends. b) Feedbacks-\u00a0<\/strong>Feedbacks undeniably have an impeccable impact while considering dining options. Negative feedback, if any, should be dealt with promptly. You can use Posist\u2019s Feedback App<\/a> that allows you to ask for customer feedback<\/a> based on the items they ordered, the guest service, and the ambiance, etc. It also allows you to set real-time alerts for poor reviews so that you can take instant damage control actions. It has been seen that if customers are asked about their experience at the restaurant itself, even a dissatisfied customer is less likely to still rant about it on social media or review sites.<\/p>\n c) Social Media-<\/strong>\u00a0Millennials\u2019 love towards social media has made social media one of the most significant contributors to restaurant marketing. Having active and updated social media pages of your restaurant can create a significant influence on people. Sharing updates on various promotional activities, offers, and events on Facebook<\/a>, Twitter<\/a>, Instagram<\/a> or even \u00a0Email<\/a> can completely revolutionize your restaurant business by increasing your restaurant marketing and customer engagement.<\/p>\n Empowering is a step ahead from just encouraging customers to talk about your brand. To conjure up the best word of mouth marketing of your brand, you need to provide avenues so that customers can become your brand advocates. \u00a0You can check out how you can encourage your customers to talk about your restaurant positively-<\/p>\nEmploying Word of Mouth in Your Restaurant Marketing Plan<\/strong><\/h2>\n
1. Engage Your Customers<\/strong><\/h3>\n
2. Equip and Encourage Your Customers<\/strong><\/h3>\n
\nHence, having great services only goes so far, so invest in creative ideas like a theme-based restaurant, a specially designed menu, creating a mesmerizing ambiance, having a great decor\/interiors or curating fusion food items that can all contribute to generating interest amongst customers. This will not only attract new customers but will also help you retain your existing customers.<\/p>\n3. Empower Your Customers<\/strong><\/h3>\n