{"id":25930,"date":"2021-06-25T13:42:11","date_gmt":"2021-06-25T08:12:11","guid":{"rendered":"https:\/\/www.posist.com\/restaurant-times\/?p=25930"},"modified":"2023-08-24T17:18:22","modified_gmt":"2023-08-24T11:48:22","slug":"daryaganj-hospitality","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/foodpreneurs\/daryaganj-hospitality.html","title":{"rendered":"How Daryaganj Recreates the Ultimate Dine-In Experience For Customers at Home"},"content":{"rendered":"

Hospitality success stories are often dominated by those strongly associated with the industry. However, Amit Bagga, with his roots in a family business of automobiles, is an exception. Since 2010, he has cemented his place as a leading entrepreneur, one successful venture after the other, through sheer business acumen and love for excellence. <\/span>Today he is the CEO and Co-Founder of Daryaganj Hospitality, which owns the much-loved brand Daryaganj – By the Inventors of Butter Chicken and Dal Makhani. From a single restaurant in April 2019, it grew to 4 outlets across top locations in Delhi-NCR in just one year and is growing further. The brand also recovered fast from the impact of COVID-19 and has proven to be resilient. <\/span><\/p>\n

Amit has been recognized as one of India\u2019s Fastest Growing Entrepreneurs by a leading publication in India, while the India Today Group featured him in a list of the Top 50 Young Leaders of Delhi. He has also been awarded\u00a0 Entrepreneur of the Year for the F&B industry by the Indian Achievers Forum. Also, many of Amit\u2019s ventures have won a number of other prestigious awards. In the year 2021, Daryaganj won the Restaurant of the Year Award-2021 from Delhiites Magazine.<\/span><\/p>\n

In Conversation with Amit Bagga, CEO & Co-Founder, Daryaganj Hospitality\u00a0<\/b><\/h2>\n

In an<\/span> exclusive conversation with The Restaurant Times<\/span><\/a>, Mr. Amit Bagga, CEO & Co-Founder, Daryaganj Hospitality discusses how the brand has been successful in bringing the restaurant experience home with a unique delivery concept.<\/span><\/p>\n

Covid-19 And Restaurants: Challenges Affecting The Business<\/strong><\/h3>\n

The market has been extremely unpredictable since the COVID-19 outbreak in 2020. At the time when restaurants were shutting down dine-in services, Daryaganj was not into the food delivery business. When restaurant businesses began reopening, after the first wave, the brand started focusing more on delivery. In fact, in March 2021, Daryanganj Hospitality had almost reached 90% of the pre-Covid numbers in terms of sales, with some outlets even exceeding the pre-Covid numbers.\u00a0<\/span><\/p>\n

With the second wave hitting the restaurant industry again, Amit emphasizes that restaurants have been facing multiple challenges. The biggest challenge the industry is facing today is poor cash flow.<\/a> In the restaurant business, the raw materials are procured on a credit basis. <\/span>While credit lines with suppliers can only carry a restaurant so far, they still need enough cash flow reserve to cover their overhead expenses like rent, staff salaries, etc. However, when the cash flows dry up and sales drop, restaurants end up with limited working capital.<\/span><\/p>\n

Due to the low sales and poor revenue, it becomes difficult for the restaurateurs to pay the staff salaries. It is manageable to do so for 1-2 months but beyond that, it becomes totally unviable. Moreover, the rental deals had to be negotiated again. It worked in favor of some restaurants that had the support of their landlords but affected the business of other restaurants that lacked this support.\u00a0<\/span><\/p>\n

Amit also focuses on the relevance of doorstep food delivery and how it helped them survive the harsh times.<\/span><\/p>\n

Because of establishing a food delivery system during the pandemic, we were able to run the restaurant, generate decent revenue, and pay the staff salaries.<\/span><\/strong><\/p><\/blockquote>\n

A Multi-Sensory Dining Experience Delivered At Home!<\/strong><\/h3>\n

Daryaganj launched a very unique dining concept- \u2018The Five Senses Delivery Box\u2019 recently, in response to an increase in online ordering. The idea of delivering a multi-sensory delivery box came when Amit ordered food from one of his favorite restaurants but felt that something was missing in his culinary experience. He closely evaluated the situation and realized that the food tasted the same but the experience was missing as he was not dining in at the restaurant.\u00a0<\/span><\/p>\n

When you dine-in at a restaurant, the experience you gain not only comes from food but other factors as well. The dining-in experience that all the 5 senses encounter together makes it an actual experience.<\/span><\/strong><\/p><\/blockquote>\n

The brand incorporated the design of the 5 senses delivery box in the following way:<\/span><\/p>\n