{"id":23625,"date":"2020-03-30T06:32:35","date_gmt":"2020-03-30T06:32:35","guid":{"rendered":"https:\/\/www.posist.com\/restaurant-times\/?p=23625"},"modified":"2023-08-24T17:18:31","modified_gmt":"2023-08-24T11:48:31","slug":"srihari","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/foodpreneurs\/srihari.html","title":{"rendered":"How an Ice Cream Brand, Frozen Bottle, Primed for Expansion and Expanded Successfully"},"content":{"rendered":"

Launched in May 2017, Frozen Bottle is the brainchild of the three partners, namely, Pranshul Yadav, Arun Suvarna, and Srihari. Before the inception of Frozen Bottle, Pranshul ran his own <\/span>ice-cream franchise, Cream Stone and turned it into the Number 1 ice cream brand of Bangalore.\u00a0 At Frozen Bottle, Srihari and Arun take care of the real estate and business expansion department. <\/span>It is a <\/span>premium dessert destination that caters to all dessert palettes and aims at maintaining quality to the highest level. Currently, they are at 118+ plus outlets in 13 Indian cities.\u00a0<\/span><\/p>\n

In Conversation With Srihari of Frozen Bottle<\/b><\/h2>\n

In an exclusive conversation with The Restaurant Times<\/a>, Srihari talks of his journey in the industry, the story behind his Frozen Bottle and how is it reacting to coronavirus pandemic, and a lot more.<\/span><\/p>\n

About Frozen Bottle and How is it Reacting To Coronavirus Pandemic<\/b><\/h3>\n

Frozen Bottle is one of India’s most contemporary milkshake brands and strives to expand across the globe as the ultimate \u2018dessert destination\u2019. From lip-smacking ice-cream jars, ice-cream pizzas, milkshakes, and waffles, it serves all kinds of desserts.\u00a0\u00a0<\/span><\/p>\n

Srihari shares that it all started when they saw a gap in the market back in 2016 when the QSR model was still unorganized. Srihari along with his partners wanted to come up with a\u00a0 casual-dine style QSR in the organized sector. They were successful in coming up with their premium brand, which is exponentially growing now.\u00a0<\/span><\/p>\n

Talking about the <\/span>ongoing COVID-19 pandemic,<\/a> the F&B industry has already been deeply affected, he adds. <\/span>Some restaurants that were buzzing with patrons just last week now sit empty. Srihari shares that the pandemic has affected both their sales and footfall. Taking precautionary measures, patrons are not stepping out of their house and this is affecting business. Patrons have switched to delivery, but they are skeptical about the hygiene of the person delivering their order. In all, patrons are abstaining from ordering altogether. At\u00a0 Frozen Bottle, regular sanitization checks are taking place. Also, sanitizers are being used every 60mins to maintain hygiene and quality.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Expansion Checklist<\/b><\/h3>\n

There\u2019s no simple, uncomplicated way to know if you\u2019re ready to open an additional restaurant location. Here are some factors which Srihari and his team keep in mind while expanding:\u00a0<\/a><\/span><\/p>\n