{"id":22766,"date":"2020-02-04T06:52:51","date_gmt":"2020-02-04T06:52:51","guid":{"rendered":"https:\/\/www.posist.com\/restaurant-times\/?p=22766"},"modified":"2023-08-24T17:18:43","modified_gmt":"2023-08-24T11:48:43","slug":"meghna-vakada","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/foodpreneurs\/meghna-vakada.html","title":{"rendered":"Why Consistent Branding must be a Top Priority for the Success of your Restaurant"},"content":{"rendered":"

The affable and hugely experienced <\/span>Meghna Vakada hails from an IT background, having worked as a Software Analyst for Motorola. Meghna\u2019s husband, Sridhar Vakada has been in the F&B business for a very long time. Out of interest, she started getting involved in restaurant operations. Over time she honed her skills and got involved in the other sectors as well. In 2013, they came up with the first outlet of their restaurant venture, Barley and Grapes, a casual dining eatery. Its launch offered customers a new way of experiencing top-quality food. Since then, they have expanded further and have\u00a0 3 outlets currently. Apart from B&G, they also have <\/span>Andhra Kafe and Blyton in Bangalore!<\/span><\/p>\n

In Conversation With Meghna Vakada of Barley and Grapes<\/b><\/h2>\n

In an exclusive conversation with The Restaurant Times,<\/a> Meghna Vakada talks of her journey in the industry, the story behind Barley and Grapes, maintaining brand consistency, and a lot more.<\/span><\/p>\n

Maintaining Brand Consistency<\/b><\/h3>\n

With numerous avenues to promote, represent, express, and showcase your restaurant business,\u00a0 multiple aspects of your marketing strategy can easily compete with other business priorities. However, the solution to maximizing the influence of your marketing strategies is to maintain consistency across all channels.<\/span><\/p>\n

According to Vakada, the first step towards <\/span>maintaining consistency is to develop brand guidelines keeping the target audience in mind. These guidelines should align with the company\u2019s vision and mission. <\/b>They can serve to guide other employees and departments in terms of seeing the big picture, making them aware of the importance of teamwork. Brand-building is an activity that helps tell your brand story in a relatable and engaging way. Consistent branding<\/a> happens when these activities are aligned.<\/span><\/p>\n

Secondly, having Standard Operating Procedures (SOPs) help in streamlining the processes across all your outlets. <\/span>Restaurant SOPs<\/a> cover not only food handling procedures, but also\u00a0 Front of House operations. <\/b>They help lay the foundation for the restaurant\u2019s smooth and efficient operations, maintaining brand consistency.\u00a0<\/span><\/p>\n

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Strategies to Open a Casual-Dine Restaurant\u00a0<\/b><\/h3>\n

Opening a restaurant is no easy business. It requires many duties and responsibilities, from planning a menu and marketing your concept to managing employees and negotiating with vendors, all of which can be stressful. Vakada shares some tips while opening a restaurant:\u00a0<\/span><\/p>\n