{"id":22577,"date":"2020-01-24T10:01:37","date_gmt":"2020-01-24T10:01:37","guid":{"rendered":"https:\/\/www.posist.com\/restaurant-times\/?p=22577"},"modified":"2023-08-24T17:18:48","modified_gmt":"2023-08-24T11:48:48","slug":"chef-koushik-shankar","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/foodpreneurs\/chef-koushik-shankar.html","title":{"rendered":"An Interview With Chef Koushik Shankar: A Trailblazer In The Culinary World"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Exuberant Chennai-born Chef Koushik Shankar aka \u2018The Mad Chef\u2019, commenced his gastronomic journey at a young age of five. He did his studies from the Institute Of Hotel Management, Bangalore. Also known as \u2018The Mad Chef\u2019, he was given this name, because he is absolutely \u2018mad\u2019 about food and he belongs from Madras, now known as Chennai. He has worked in some of the most famous kitchens in the world under the tutelage of the greatest stalwarts in the restaurant business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His culinary journey has been thrilling, almost dream-like. <\/span><span style=\"font-weight: 400;\">Known for his inventive take and evangelizing modern fusion cuisine, he experiments with diverse ingredients and flavors to bring out his signature dishes. His company, Eatitude, is a complete Food and Beverage solutions provider.\u00a0 It is a consultancy that offers a comprehensive end to end restaurant management services for entrepreneurs with different budgets and aspirations, looking for expert guidance while entering the restaurant industry!<\/span><\/p>\n<h2><b>In Conversation With Chef Koushik Shankar of Eatitude Gourmet Technologists<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In an <a href=\"https:\/\/www.Posist.com\/restaurant-times\/foodpreneurs\">exclusive conversation with The Restaurant Times<\/a>, Chef Koushik Shankar talks of his journey in the industry, the story behind his consultancy agency, causes of a restaurant failure, and a lot more.<\/span><\/p>\n<h3><b>Role Of A Consultancy Agency While Entering The Restaurant Industry\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chef Koushik says that as per the statistics, 9 out of 10 restaurants shut down in the first year of its operation. Entrepreneurs from diverse backgrounds are taking the plunge into the restaurant industry and <a href=\"https:\/\/www.Posist.com\/restaurant-times\/restro-gyaan\/decreasing-margins-hacks-used-by-top-brands.html\">facing a variety of challenges. <\/a><\/span><span style=\"font-weight: 400;\">To avoid these challenges and make sure that your restaurant business runs into as few problems as possible when beginning its operations, one may need the <a href=\"https:\/\/www.Posist.com\/restaurant-times\/restro-gyaan\/hiring-food-consultant.html\">services of a restaurant consultant.<\/a> A Restaurant Consultant gives perspective regarding the business plan for setting up a restaurant in a particular area and helps one to launch and operate the restaurant business.<\/span><\/p>\n<p style=\"text-align: center; color: #0853b5;\"><b><i>\u201cIf you do not know what you are doing in the restaurant industry, you will be stuck,\u201d says Chef Koushik.\u00a0<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">At Eatitude, they take care of the 6M\u2019s of the restaurant industry- which includes Menu, Manpower, Material, Machinery, Marketing, and Management. These are the six main areas to run a restaurant. Eatitude helps in careful Menu Planning curation, Recipe Development, Culinology, Recruitment, and Training of manpower, Sourcing of tools and utensils, Kitchen Planning, Branding and Promotion of the restaurant and Market Research!<\/span><\/p>\n<h3><b>4 Major Causes For Restaurant Failure<\/b><\/h3>\n<ul>\n<li><b><b>Lack Of Technical Knowledge: <span style=\"font-weight: 400;\">New technologies are being introduced around the globe, restaurateurs everywhere are employing them in several ways to best fit the wants and demands in their markets. Possessing technical knowledge and experience of the restaurant industry is critical for an entrepreneur entering this industry, says Chef Koushik.<\/span> Patrons practically identify convenience with technology. Restaurateurs lacking technical knowledge have to suffer a lot. <\/b><\/b><a href=\"https:\/\/www.Posist.com\/\">Cloud-based POS<\/a> systems, online ordering, feedback systems, chatbots, loyalty programs, automated reservation, Kitchen Display System are some of the technical features which can be implemented in the restaurants!<\/li>\n<\/ul>\n<ul>\n<li><strong>Not Marketing The Brand Right:<\/strong> <span style=\"font-weight: 400;\"><a href=\"https:\/\/www.Posist.com\/restaurant-times\/restro-gyaan\/restaurant-branding.html\">Restaurant branding<\/a> can set your food outlet apart, giving it a memorable ambiance that guests will want to experience time and again. <\/span>Chef Koushik says that many times, restaurateurs forget that marketing their brand is crucial to create brand awareness. Recall Value, Brand Identity and Enhanced Credibility are some of the benefits derived by marketing the brand right.<\/li>\n<\/ul>\n<ul>\n<li><strong>When To Hire Manpower: <\/strong><span style=\"font-weight: 400;\">According to Chef Koushik, it is essential to understand the right time, when to hire manpower for the restaurant. If you don\u2019t recruit the right people, you won\u2019t be successful. The <a href=\"https:\/\/www.Posist.com\/restaurant-times\/resources\/restaurant-staff-management.html\">biggest asset of any restaurant owner is their staff<\/a>, and in the restaurant industry, they\u2019re often the scarcest resource,<\/span> so one needs to have a strategy in place for identifying them before you begin the recruiting process.<\/li>\n<li><strong>Overdoing The Restaurant Menu:<\/strong> <span style=\"font-weight: 400;\">Not only does the<a href=\"https:\/\/www.Posist.com\/restaurant-times\/features\/menu-innovation.html\"> restaurant menu design<\/a> influence the customer experience, but the restaurant\u2019s profits hinge on it as well. <\/span>Chef Koushik says that a big menu with a multitude of options more often confuses patrons as they are not able to decide what to opt for and so they default to the least profitable item.<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-27306\" src=\"https:\/\/www.Posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer.jpg\" alt=\"\" width=\"1500\" height=\"1124\" srcset=\"https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer.jpg 1500w, https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer-300x225.jpg 300w, https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer-1024x767.jpg 1024w, https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer-768x575.jpg 768w, https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer-696x522.jpg 696w, https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer-1068x800.jpg 1068w, https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer-560x420.jpg 560w, https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer-80x60.jpg 80w, https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2020\/01\/shawn-ang-nmpW_WwwVSc-unsplash-imresizer-265x198.jpg 265w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/><\/li>\n<\/ul>\n<h3><b>3 Pro-Tips To Optimize Restaurant Chain Operations<\/b><\/h3>\n<ul>\n<li><b><b>Employing A Point Of Sale (POS) Software: <span style=\"font-weight: 400;\">Restaurant management software is the answer for restaurant owners who want to optimize restaurant chain operations, says Chef Koushik. <\/span>One of the easiest ways to ensure that you are notified about your restaurant operations on a daily basis is by bringing in POS software. <\/b><\/b>The real-time reports will help in monitoring the sales in the outlet, the total number of bills, discounts given, inventory, footfall. An effective POS helps in comparing the <a href=\"https:\/\/www.Posist.com\/restaurant-enterprise-software\/franchise-management\/\">performance of the different outlets<\/a> and measure their performance.<\/li>\n<\/ul>\n<ul>\n<li><strong>Prior Experience and Planning:<\/strong> <span style=\"font-weight: 400;\">It is essential for the restaurateurs to have prior experience and\/or professional training regarding restaurant chain operations.<\/span> Inventory management, Vendor management, Purchase order management, <a href=\"https:\/\/www.posist.com\/restaurant-anti-theft-software\/\">Consumption and variance management<\/a> are some of the elements for smooth operations at a restaurant. POS technology combines all the associated elements of restaurant chain operations involved on a single platform, making the job of running a restaurant chain simpler.<\/li>\n<li><strong>Acquiring Knowledge By Right Sources:<\/strong> <span style=\"font-weight: 400;\">According to Chef Koushik, it is imperative to acquire knowledge through the right sources, preferably someone who has expert knowledge in this field.<\/span> How to monitor the sales reports, manage the vendors, taking care of inventory, having centralized marketing control are some of the important aspects of optimizing the chain operations, for which one may need expert guidance.<\/li>\n<\/ul>\n<h3><b>Factors Leading To High Food-Cost<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><b>Lack Of Knowledge Of Menu Design and Engineering<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">Sometimes restaurateurs lack knowledge regarding <a href=\"https:\/\/www.Posist.com\/restaurant-times\/uae\/food-menu-design-dubai.html\">menu design<\/a> and menu engineering due to which the food cost tends to increase<\/span><b>. <\/b><b>If a lot of food wastage is occurring at your restaurant,\u00a0 you should reduce or replace specific items on your menu. It is advisable to either change the placement of the item in the menu or eliminate it completely. <\/b>The restaurant menu design should only include the most popular items. To earn a fair amount of profit margin, there should be a balance between the high and the low food costs of the food items.<\/li>\n<li style=\"font-weight: 400;\"><b>Food Cost Control: <\/b><span style=\"font-weight: 400;\">Food costing means the ratio between the cost of raw materials that make up a dish and the revenue generated by that dish. <\/span><b>Chef Koushik says that the targeted ideal<a href=\"https:\/\/www.Posist.com\/restaurant-times\/restro-gyaan\/rising-food-costs-restaurants.html\"> food cost<\/a> used to be 25% but now it is 35%.<\/b><span style=\"font-weight: 400;\"> One can see the increases and decreases in terms of food cost are consistent, especially when you factor in the sharp increases in the prices of onions in the past few years. By tracking food prices, you can modify your menu so your recipes include more affordable alternatives, which will further help you to control the food cost. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Chef Koushik, while concluding, says that young entrepreneurs should not be swayed by the glamour attached to the restaurant industry. People have the wrong perception of the industry. The restaurant industry is cutthroat making it essential for restaurateurs planning to enter the industry, to gain first-hand experience!<\/span><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Exuberant Chennai-born Chef Koushik Shankar aka \u2018The Mad Chef\u2019, commenced his gastronomic journey at a young age of five. He did his studies from the Institute Of Hotel Management, Bangalore. Also known as \u2018The Mad Chef\u2019, he was given this name, because he is absolutely \u2018mad\u2019 about food and he belongs from Madras, now known [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":16,"featured_media":22618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[810],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Interview With Chef Koushik Shankar: A Trailblazer In The Culinary World<\/title>\n<meta name=\"description\" content=\"Chef Koushik Shankar&#039;s journey in the F&amp;B space and his advice for the entrepreneurs entering the industry!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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