{"id":22562,"date":"2020-01-23T06:15:05","date_gmt":"2020-01-23T06:15:05","guid":{"rendered":"https:\/\/www.posist.com\/restaurant-times\/?p=22562"},"modified":"2023-08-24T17:18:48","modified_gmt":"2023-08-24T11:48:48","slug":"harish-mithra","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/foodpreneurs\/harish-mithra.html","title":{"rendered":"Filter Coffee Like You\u2019ve Never Had Before: An Interview with Harish Mithra"},"content":{"rendered":"

Harish Mithra, a mechanical engineer by profession, was in the automobile industry before entering the hospitality industry. He partnered with True South, an instant coffee decoction brand in Mysuru established in July 2013. Founded by Harold Pereira, TrueSouth is among the first brands to launch this kind of product. TrueSouth locally produces –\u00a0 grows, roasts, grinds, processes, packages – and sells the coffee decoction. It is then carefully roasted and processed in the plant to ensure excellence, consistency, and convenience. It strives to make filter coffee filterless by using<\/span> the finest high-altitude Arabicas and Robustas from Coorg. Expert roasters judiciously prepare the beans, and cutting-edge machinery transforms the beans into a decoction, making it the perfect treat for coffee lovers!<\/span><\/p>\n

In Conversation With Harish Mithra of True South<\/b><\/h2>\n

In an exclusive conversation with The Restaurant Times<\/a>, Harish Mithra talks of his journey in the industry, the story behind True South, the growing coffee culture in India, and a lot more.<\/span><\/p>\n

Growing Coffee Culture In India<\/b><\/h3>\n

India is home to over 16 unique coffee varietals. India is the only country that grows the whole of its coffee crops in the shade.\u00a0<\/span><\/p>\n

According to Mithra, coffee is a dynamic product. The tremendous role played by cafes like Cafe Coffee Day has transformed the way how India looks at \u2018coffee\u2019. Mithra praises the late VG Siddhartha, the founder of Cafe Coffee Day, who was a visionary and the coffee chain has undoubtedly emerged as one of the leading \u201cMade in India\u201d brands today.<\/span> These cafes emerged as a perfect place between home and work where people would spend their time as a community in the cities.<\/span><\/p>\n

Mithra says that about 80% of coffee available in India is exported. This is slowly changing though, as coffee culture continues to evolve<\/a> in the country.\u00a0<\/span><\/p>\n

At True South, the quality is as famous as the flavor of the coffee. From picking and roasting beans to brewing and packaging decoction, each step is held to standards beyond the ordinary.\u00a0 The decoction has a remarkable shelf life of 8 months and no added colors and preservatives are used which makes True South ideal for filter coffee lovers everywhere!<\/strong><\/span><\/p>\n

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Operational Challenges While Running The Business<\/b><\/h3>\n