{"id":19172,"date":"2019-09-23T01:57:53","date_gmt":"2019-09-23T01:57:53","guid":{"rendered":"https:\/\/www.posist.com\/restaurant-times\/?p=19172"},"modified":"2023-08-29T17:08:10","modified_gmt":"2023-08-29T11:38:10","slug":"restaurant-customer-retention-singapore","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/singapore\/restaurant-customer-retention-singapore.html","title":{"rendered":"Effective Ways To Improve Your Restaurant Customer Retention"},"content":{"rendered":"

As the <\/b>statistics<\/b><\/a> say, in 2014 the total number of establishments in the F&B sector was 6,871, which increased to 7,229 in 2015 and further grew to 7,679 in 2016. <\/b>Therefore, it should not be very difficult to comprehend that competition in the Singapore f&b industry is rather stiff. <\/span>\u00a0<\/b>Hence, it becomes imperative for restaurants to strive rather hard in order to not only broaden the customer trial base but also to turn them into loyal customers. <\/span><\/p>\n

Knowing that loyal customers or repeat customers are more likely to order more and even spread the news of your restaurant through word of mu, which will increase your sales exponentially, what is refraining you from doing the needful that will help you in retaining customers? <\/span><\/p>\n

From providing an outstanding customer service, taking their reviews and working on them, using CRM to the best and running personalized marketing campaigns with the customer information garnered, providing stellar loyalty programs and offers, and last but not the least hosting outstanding events are some of the sure things that will make your customers walk into your restaurant repeatedly.<\/p>\n

Ways To Increase Customer Retention At Your Restaurant <\/b><\/h2>\n

While most restaurants spend a lot of time in strategizing on attracting new customers, something which they often fail to understand that retaining the customers is a task that should be given full attention. Therefore, we have compiled a list of useful tips that can work as basic rules for customer retention both old and new.<\/span><\/p>\n

1. Offer A Splendid Customer Service<\/b><\/h3>\n

Outstanding <\/span>customer service<\/span><\/a> will play a major role in helping you retain your customers. A restaurant location that is easily accessible has good food at reasonable prices, good ambiance, and great hospitality will complete your customer\u2019s dining experience. You must also ensure no matter how many times a customer visits your restaurant, they must be treated and welcomed, in the same way, they were on their first visit. Customers\u2019 expectations may vary from one another, but for customer retention, you must ensure that the service provided is remarkable and to the best of your efforts.<\/span><\/p>\n

Customers hate to wait. Hence, if your customers have to wait for an hour just to serve an entree, they will surely be annoyed. Try not to make your customers wait too long to be seated, or served. <\/span>
\n<\/span>The quantity of the food served must justify the price changes for it and vice versa. You must balance the portion size and the price charged for the item to keep your<\/span> food costs in check<\/span><\/a>, and also keep your customers happy.<\/span>
\n<\/span>Ideal waiter to table ratio is also an essential factor to consider. In casual dining restaurants where the service expectation is low and the volume of customers high, the ideal Table-to-Waiter ratio is high- 6 to 8 tables (seating an average of 4 people) per waiter. On the other hand, fine dining restaurants often have several courses and need constant supervision. In this case, the expectation of service is exceptionally high as the customers are paying significantly more, and any lack of service is frowned upon.<\/span><\/p>\n

2. Using Loyalty Programs And Offers<\/b><\/h3>\n

Loyalty programs<\/span><\/a> have for long been one of the most prominent tricks to retain customers. However, when the competition is rather high in the Singapore food industry, it becomes necessary for you to craft a stellar loyalty program that will attract the customers enough to compel them to be a part of the same. <\/span><\/p>\n

Make sure that your loyalty programs are simple to comprehend, it has enough incentives for the customers, \u00a0customize the offers as much as possible, and seek regular feedback from your customers to know where you have scope for improvement and religiously work on the suggestions given. <\/span><\/p>\n

With the customer information that you will be able to garner from the CRM database, craft <\/span>personalized loyalty programs<\/span><\/a>. Remember that customers love it when you do something that suits their needs perfectly and this is something that you need to harness. And once you do, be sure to make your customers happy and your customer retention agenda will get bolstered.<\/span><\/p>\n

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