{"id":17615,"date":"2018-12-15T08:04:08","date_gmt":"2018-12-15T08:04:08","guid":{"rendered":"https:\/\/www.posist.com\/restaurant-times\/?p=17615"},"modified":"2023-08-29T16:56:14","modified_gmt":"2023-08-29T11:26:14","slug":"bar-promotion-ideas-uae","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/uae\/bar-promotion-ideas-uae.html","title":{"rendered":"Bar Promotion Ideas To Attract More Customers To Your Restro-bar In UAE"},"content":{"rendered":"

The alcohol laws may be <\/span>strict in UAE<\/span><\/a>, but that shouldn’t stop the bar owners from making attracting more customers and making profits! Promoting and marketing a restaurant and bar in UAE is even more necessary since not every restaurant may be serving liquor owing to the strict regulations. <\/span>Thus, proper bar promotion and marketing is essential for running a successful restaurant in UAE. You need to make tourists or the Non-Muslim residents aware that you are licensed to serve liquor by the government, and people can enjoy a drink or two at your bar. Except in a few cities like Sharjah, it is legal to consume alcohol in UAE.<\/span><\/p>\n

Excellent bar promotion ideas will get people talking and bring you more business; therefore we have curated a list of some buzz-worthy bar promotion ideas that will help you draw in more customers.<\/span><\/p>\n

Bar Promotion Ideas To Encourage More Footfall In Your Restaurant And Bar<\/b><\/h2>\n

Bar promotion is all about getting creative and is an excellent way of making people aware of your bar and the arsenal of liquor you have to offer!<\/span><\/p>\n

1. Marketing Your Brand <\/b><\/h3>\n

In UAE, you are <\/span>not allowed to put up billboards displaying liquor<\/span><\/a> or promoting the same. This makes it difficult to promote any deals or Happy Hour offers that you may be running to encourage the sales of your bar.<\/span><\/p>\n

Thus, the best way of promoting your bar is to market your entire restaurant brand<\/a> and promote the deals or the venue without explicitly mentioning the sale of alcohol. You can market your restro-bar as a fun place, with the ads displaying the vibe of the bar.<\/span><\/p>\n

Once the guests start flowing in, you can then display the offers at your restro-bar itself. You can put up display boards and tent cards to advertise your special deals inside your restaurant premise.<\/p>\n

It is an excellent way of broadcasting your bar and attracting more crowd to it. <\/span>Mainly there are two ways you can market your brand first, is through online promotions and second, offline promotions.<\/b><\/p>\n

Iris lounge and bar<\/span><\/a>, located in The Oberoi Hotel, Dubai is a great example of how they attract customers. They do not post pictures promoting alcohol; instead, they post pictures of upcoming events and encourage people to come to visit them. <\/span><\/p>\n

\"Iris<\/p>\n

2. Registering On Online Restaurant Listing Sites<\/b><\/h3>\n

It is essential that you capitalize on the online restaurant listing and review sites such as Zomato and Tripadvisor to reach out to the people who are searching online for bars. This would especially help you attract the tourists and the non-residents who resort to Google to know about the restaurants and bars. Remember to add your restro-bar in the Drinks and Nightlife, and Bars and Pubs category so that your potential customers know that you serve alcohol as well. Also, include your drinks menu so that customers can view your selection of drinks as well. <\/span><\/p>\n

Similarly, you can reach out to online food magazines and blogs so that they may cover your restaurant and bar in their list of \u2018Top restaurant bars in Dubai\u2019 and similar posts. <\/span><\/p>\n

3. Collaborating With Food Bloggers<\/b><\/h3>\n

Collaborating with Food Bloggers<\/a> is one of the most popular bar promotion ideas that is also high on ROI. Since food bloggers post pictures of the food and drinks and write reviews, they increase the reach of your restro-bar without explicitly advertising the sale of liquor at your bar. <\/span><\/p>\n

This is a great way to tap the local audience as well since the followers of such food bloggers are usually residents. <\/span><\/p>\n

Invite food bloggers and social media influencers to your bar and ask them to review your offerings. You can also host a bloggers\u2019 meet at your bar, especially if you\u2019re adding a new menu special and ask them to cover that in their blog. <\/span><\/p>\n

4. Hosting Events <\/b><\/h3>\n

UAE is a famous tourist destination where people are continually looking for an excuse to have a fun time and events are one such excuse!<\/span><\/p>\n

You need not host big events; something as common as a Ladies\u2019 Night can get you enough crowd. Events are a great way of promoting your bar and creating a buzz around town. <\/span>
\n<\/span>Some of the promotional events you can host at your bar are:<\/span><\/p>\n