{"id":17095,"date":"2018-10-05T07:55:45","date_gmt":"2018-10-05T07:55:45","guid":{"rendered":"https:\/\/www.posist.com\/restaurant-times\/?p=17095"},"modified":"2023-08-29T16:24:21","modified_gmt":"2023-08-29T10:54:21","slug":"pos-integrated-restaurant-loyalty-programs","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/singapore\/pos-integrated-restaurant-loyalty-programs.html","title":{"rendered":"Increase Your Customer Retention Through POS Integrated Restaurant Loyalty Programs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With the cut-throat competition in the food and beverage industry of Singapore, it takes a lot of effort to earn a customer and seconds to lose one! Repeat customers <a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\">tend to spend more<\/a>, and also become evangelists of your restaurant. Thus, while you must work to attract more customers, you should also give equal importance to retaining your customers as well.\u00a0<\/span><span style=\"font-weight: 400;\">Restaurant loyalty programs and membership reward points are some of the most tried and tested ways of attracting and retaining customers. A number of restaurants in Singapore use loyalty rewards programs and memberships to increase their customer retention rate.\u00a0<\/span><\/p>\n<p>However, one the biggest challenge that restaurateurs face in making the best use of Loyalty Programs for customer retention is that the Loyalty Programs are not very much used. The success of your restaurant Loyalty Program depends on how much the customers are actually utilizing the loyalty points. Simply earning the points is not enough; unless your customers are coming back to redeem the loyalty points, you cannot hope for a high customer retention rate. Here are some great restaurant\u00a0loyalty programs in Singapore.<\/p>\n<p><span style=\"font-weight: 400;\">In order to tackle a situation like this, you need a <\/span><a href=\"https:\/\/www.Posist.com\/features\/restaurant-crm-software\/\"><span style=\"font-weight: 400;\">POS(Point of Sale) system that would help you integrate<\/span><\/a><span style=\"font-weight: 400;\"> your restaurant loyalty programs. <\/span><\/p>\n<h2><b>How to Use Restaurant Loyalty Programs to Encourage Repeat Customers Visits\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With the technology taking over you just cannot rely on the old school techniques for running restaurant loyalty programs. A POS system with <a href=\"https:\/\/www.Posist.com\/features\/restaurant-crm-software\/\">central customer management<\/a> (CRM) facility would help you create loyalty programs based on the customer data and then also market them through targeted SMS and email marketing. There are several\u00a0restaurant\u00a0loyalty programs in Singapore, but a POS integrated program will help you outshine all the other restaurants.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can run two types of restaurant <a href=\"https:\/\/www.Posist.com\/restaurant-times\/restro-gyaan\/restaurant-loyalty-program.html\">loyalty programs<\/a> at your restaurant:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Point-based loyalty programs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visit-based loyalty programs<\/span><\/li>\n<\/ul>\n<p><b>Point-based: <\/b><span style=\"font-weight: 400;\">Point-based loyalty program is based on how much a customer spends at your restaurant. The customers can collect points based on the amount they spend. These kinds of restaurant loyalty programs work best for fine dining where the customers tend to spend higher. <\/span><\/p>\n<p><b>Visit based: <\/b><span style=\"font-weight: 400;\">Visit based loyalty programs are apt for a quick-service restaurant or a casual dining where the footfall is high but the customers tend to spend less, you can offer a free drink or a side dish on every fifth or tenth visit. This would ensure that the customers keep coming back. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ease of running a restaurant loyalty program is correlated with the POS system you are using. Running\u00a0free restaurant loyalty programs is a great way of attracting customers and making them loyal to your restaurant. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17145 size-full\" src=\"https:\/\/www.Posist.com\/restaurant-times\/wp-content\/uploads\/2018\/10\/Louis-Demeure-Quote-Loyalty-Program.jpg\" alt=\"importance of pos integrated restaurant loyalty programs\" width=\"696\" height=\"387\" srcset=\"https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2018\/10\/Louis-Demeure-Quote-Loyalty-Program.jpg 696w, https:\/\/www.posist.com\/restaurant-times\/wp-content\/uploads\/2018\/10\/Louis-Demeure-Quote-Loyalty-Program-300x167.jpg 300w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<h3><b>1. Have a Central Loyalty Program<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You might have several branches of your restaurant distributed across different geographies. Having a central restaurant loyalty program ensures that your customers would have an incentive to dine at any of your brand outlets at different locations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you add the details of a customer at one of your outlets, the information is automatically shared with the other branches as well. This would ensure that if a customer were to visit any other outlet of your restaurant, all the details are there in the system and the customer can avail the loyalty offers at other branches as well. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a cloud POS system managing the restaurant loyalty program would help you eliminate the need of issuing special loyalty cards to your customers which they have to produce every time since a POS system can help you identify the customer using their contact details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the process of availing rewards is made easier for the customers they would surely keep coming back. <\/span><\/p>\n<h3><b>2. Personalize the Loyalty Program <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A POS system is highly flexible and gives you the freedom of personalizing the loyalty programs according to the customer\u2019s behavior and spending habits. There might be a customer who visits your restaurant every week or a customer who visits once a month; you can curate separate loyalty programs for both of them depending on their habits. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">POS system also allows you to run several restaurant loyalty programs simultaneously hence, running customer-specific offers is something that can be easily achieved. You can also reward your customers for not only eating at your restaurant but, also for other social activities like referring a friend, liking or following your social media profile. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A POS helps you track the purchase history of a customer and come up with a special offer on the basis of that. You can use this information to design a loyalty program according to the behavior of your customers. If the loyalty program suits their needs and wants, it would entice the customers and they would surely keep coming back for more.<\/span><\/p>\n<h3><b>3. Let Your Customers Know<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have a loyalty program in place it is equally important to let your customers know about it. A POS system will not only help manage the loyalty program of your restaurant but, would also help you <\/span><a href=\"https:\/\/www.Posist.com\/restaurant-times\/restro-gyaan\/restaurant-crm.html\"><span style=\"font-weight: 400;\">reach out to the customers<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is very important for your business to let your customers know that you are running special offers or discounts at your restaurant for them to avail. You can send out scheduled emails or SMS to your customers with the help of the POS system and inform them about the loyalty program. Notifying your customers would help them understand what more you have in store for them. For example, you can send out a coupon when it is your customer\u2019s birthday or send a reminder of the anniversary celebration of the restaurant. This would help you increase your one-on-one relationship with your guest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to reach back to your customers, maintain a healthy relation else all your hard work of designing a loyalty program would go to waste. It is very important to sustain engagement with loyal customers. <\/span><\/p>\n<h3><b>4. Seek Feedback<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Running a successful restaurant loyalty program requires active participation from both the parties. You can take feedback from your customers, ask them what kind of rewards would they like or if they have any feedback about the current loyalty program. Look for a \u00a0POS system that comes equipped with the <\/span><a href=\"https:\/\/www.Posist.com\/products\/restaurant-feedback-app\/\"><span style=\"font-weight: 400;\">feature of gathering feedbacks<\/span><\/a><span style=\"font-weight: 400;\">, this would help you quickly <a href=\"https:\/\/www.Posist.com\/restaurant-times\/restro-gyaan\/customers-want-conduct-surveys-collect-customer-feedback-restaurant.html\">collect feedback<\/a> from your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feedbacks help improve the existing loyalty program and tailor it according to the needs of your customers or introduce new rewards if required. <\/span><\/p>\n<h3><b>5. Customize the Loyalty Program<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A POS system also allows you to customize your restaurant loyalty program on the basis of the specific outlet or the location you wish to serve in, you can also run global loyalty program campaigns through all your outlets. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might have an outlet where the footfall is more and an outlet where people tend to come less, both these outlets would require different loyalty programs. You need to analyze the success of an outlet in order to come up with a good reward for your customer. If an outlet is not working good there is no point in giving out freebies rather, you can encourage people to spend at your restaurant in order to earn points which they can later use at your restaurant. This would ensure that you are not facing any losses rather, you are giving back what the customers have spent with you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrating your restaurant loyalty program with a POS system would help you manage the loyalty program in a very efficient manner, this would not only make the work easier for you but for your customers as well. A loyal customer would remain loyal to you when you are easy and pleasant to dine with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of <\/span><a href=\"https:\/\/www.sakaesushi.com.sg\/\"><span style=\"font-weight: 400;\">Sakae Sushi, a quick-service restaurant<\/span><\/a><span style=\"font-weight: 400;\"> in Singapore which has a successful restaurant loyalty program running for the customers. <\/span><span style=\"font-weight: 400;\">If you sign up for a membership at $38, you can receive $55 worth of rewards like a $20 birthday voucher, complimentary green tea etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might have several restaurant loyalty programs running at your restaurant but, a good POS system would help you manage them more systematically. A POS system would help you build a database of your customers which you can easily access to when required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer retention is very important in the food and beverage industry as attracting new customers can be a difficult task, rather an expensive one. A smart restaurant loyalty program enables you to utilize the customer data from your POS and CRM and helps increase your customer retention.<\/span><\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-5b2ceaec-b7c2-41be-baea-fbc122a27fd5\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-5b2ceaec-b7c2-41be-baea-fbc122a27fd5\" class=\"hs-cta-node hs-cta-5b2ceaec-b7c2-41be-baea-fbc122a27fd5\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/4762187\/5b2ceaec-b7c2-41be-baea-fbc122a27fd5\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-5b2ceaec-b7c2-41be-baea-fbc122a27fd5\" class=\"hs-cta-img\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/4762187\/5b2ceaec-b7c2-41be-baea-fbc122a27fd5.png\" alt=\"New call-to-action\" width=\"768\" height=\"276\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(4762187, '5b2ceaec-b7c2-41be-baea-fbc122a27fd5', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>With the cut-throat competition in the food and beverage industry of Singapore, it takes a lot of effort to earn a customer and seconds to lose one! Repeat customers tend to spend more, and also become evangelists of your restaurant. Thus, while you must work to attract more customers, you should also give equal importance [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":25,"featured_media":17137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[1150],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Increase Your Customer Retention Through POS Integrated Restaurant Loyalty Programs<\/title>\n<meta name=\"description\" content=\"Restaurant loyalty programs enable you to utilize the customer data from your POS and CRM and help increase your customer retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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