{"id":14153,"date":"2018-04-05T13:27:25","date_gmt":"2018-04-05T13:27:25","guid":{"rendered":"https:\/\/www.posist.com\/restaurant-times\/?p=14153"},"modified":"2023-08-24T17:16:02","modified_gmt":"2023-08-24T11:46:02","slug":"karims-success-story","status":"publish","type":"post","link":"https:\/\/www.posist.com\/restaurant-times\/foodpreneurs\/karims-success-story.html","title":{"rendered":"A Fine-dining Karim\u2019s in South Delhi? Not Just a Reality But an Incredible Success Story"},"content":{"rendered":"

To do justice to a legacy that started half a century ago is indeed a daunting task for anyone and that\u2019s exactly what Aamir Siddiqui set out to do a year ago when he opened the first-ever fine-dining Karim\u2019s restaurant in the posh South Delhi area. <\/span><\/p>\n

In Conversation with Amir Siddiqui of Karim’s<\/strong><\/h2>\n

While Karim\u2019s is known for the humble yet massively popular outlet in Old Delhi near Jama Masjid where people throng all day to savour their favourite delicacies ranging from niharis<\/em> to mutton burra<\/em>, the outlet in South Delhi offers all that and even more in its menu while still retaining the look and quality of its parent entity in the old city. <\/span><\/p>\n

Speaking to The Restaurant Times, Aamir Siddiqui explained that since he was always interested in the industry given his father\u2019s restaurant business abroad, he decided that he would bring introduce the charm of Old Delhi to rest of the city as it\u2019s not generally easy to negotiate crowded lanes in that part of the city. <\/span><\/p>\n

\u201cWe tried to focus on bringing the real Karim\u2019s food to South Delhi. We wanted to create a good ambience where we needed to filter a few things. We wanted to create an experience for people where they could comfortably sit, eat and enjoy the Mughlai taste of Karim\u2019s offerings,\u201d he said. <\/span><\/p>\n

He further added that he thinks of his outlet not as a franchise but as a joint venture. \u00a0<\/span><\/p>\n

\u201cIt\u2019s not a Karim\u2019s branch, it\u2019s a joint venture with the owner of the original Karim\u2019s in Old Delhi,\u201d he said. <\/span><\/p>\n

According to him, what sets it apart from being a franchise is the fact that it\u2019s a fine-dine version of the original restaurant. At the same time, it offers much more variety on its menu for the customers and all the food is cooked in-house at the restaurant without having any base kitchen or relationship with the original Jama Masjid establishment. <\/span><\/p>\n

“We have added a few items to the menu as well like seafood, salmon, fish tikka. We have also expanded a little on the vegetarian side and increased starters there. A few non-vegetarian items which aren\u2019t available at any other Karim\u2019s are served here like chicken malai tikka,\u201d he explained.<\/span><\/p>\n

Going Beyond the Usual<\/strong><\/h3>\n

Those visiting this outlet conveniently situated in Sultanpur on MG road will notice that it has a very lavish mocktails menu as well which range from a paan flavoured drink to a chatkara<\/em> mocktail that is created out of tamarind, jaggery and roasted cumin without any premade syrups or ingredients. <\/span><\/p>\n

All of this, however, comes at a price. The prices at this outlet are a tad higher than those at the Jama Masjid one but Aamir Siddiqui insisted that it\u2019s not a fair comparison because a lot goes into pricing the dishes and that means that each restaurant could have different prices based on their location, services and offerings. <\/span><\/p>\n

\"Karim's<\/p>\n

For example, if you eat in Khan Market, you would be paying according to what Khan Market provides you. If you eat in some other place not as expensive, of course, the bill would be different and lesser,\u201d he said. <\/span><\/p>\n

While he agreed that Delhi is a price sensitive city and a few customers compared their rates with the Jama Masjid outlet, most of the customers don\u2019t mind the increment because they understood the value of the experience. Aamir Siddiqui also insisted that their outlet is much cheaper than competitors like Moti Mahal or Punjab Grill. <\/span><\/p>\n

Even then, the differentiating factor of the outlet remains the brand name as well as the variety of authentic Mughlai dishes on the menu which one is unlikely to find at a lot of other places in Delhi. <\/span><\/p>\n

\u201cWhat we have on the menu is something you won\u2019t find anywhere. This is the typical Mughlai dishes that we are talking about. We have Nihari, Korma, Chicken Changezi<\/em> which aren\u2019t available in most restaurants. We are totally different from the competition. Everyone knows the brand and it has a very good value to it,\u201d he said.<\/span><\/p>\n

Customer Remains the King\u00a0<\/strong><\/h3>\n

Even then, the restaurant doesn\u2019t take a lot of things for granted and Aamir Siddiqui said that they place a lot of importance on customer feedback. From selecting dishes to be added to the menu to getting insight into the service quality, the outlet uses tablets on each table to provide customers with a feedback form which allows them to adapt accordingly. <\/span><\/p>\n

\"Karim's<\/p>\n

Apart from tablets, he stressed upon using technology inside the establishment and said that its importance can\u2019t be overstated. <\/span><\/p>\n

At the same time, it\u2019s important to keep the customers coming in, no matter how good the location or food is which makes marketing incredibly important for every restaurant \u2013 even the ones with a big brand name.<\/span><\/p>\n

\"Karim's<\/p>\n

\u201cWe use a variety of marketing channels including print newspapers, pamphlets, Zomato marketing and social media, of course. For us, pamphlets are the most effective as they are comparatively cheaper and drive a lot of people in the outlet,\u201d he said. <\/span><\/p>\n

However, fast growth and good feedback from his customers haven\u2019t gone to Aamir Siddiqui\u2019s head as he seems intent on making sure that he gets the current venture right before taking on a new project. <\/span><\/p>\n

\u201cWe want to ace the current project and then we will think about expansion,\u201d he said when asked about their growth plans. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

To do justice to a legacy that started half a century ago is indeed a daunting task for anyone and that\u2019s exactly what Aamir Siddiqui set out to do a year ago when he opened the first-ever fine-dining Karim\u2019s restaurant in the posh South Delhi area. In Conversation with Amir Siddiqui of Karim’s While Karim\u2019s […]<\/p>\n","protected":false},"author":16,"featured_media":14770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[810],"tags":[368,369,1122],"yoast_head":"\nA Fine-dining Karim\u2019s in South Delhi? 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