Content Marketing Lead

Department: Marketing
Experience: 5+ years
Location: New Delhi (Corporate Office)

Qualifications: Built/led/ run a content property, understands SEO and content distributiong

 

About the role

As a top 10 software company in the G2 2021 India list, POSist is changing the game when it comes to marketing. We believe in the power of good content and the impact it can have on brand building. 

As a content marketing lead, you will be responsible for all content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer retention. This role requires a content-first mindset: knowing what the audience is looking for and optimizing the conversion path.

If you’re looking for a diverse team and an opportunity to grow as a content marketer this might be the perfect role for you.

 

Key Responsibilities:

 

Analytical Mindset- Expertise in Google Analytics

  • Planning digital content strategies across all online platforms, including blog, webpages, landing pages
  • Serve as an exemplary writer, consistent with our tone and mission
  • Able to produce high-quality articles, white papers, blogs, press, email marketing messages, case studies, and presentation content
  • Build and maintain editorial calendar and written guidelines
  • Well versed with the best SEO practices
  • Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, and social media analytics tools.
  • Designing and implementing creative marketing strategies to disseminate content

Skillset:

  • Someone who has experienced a scale of 100k to 1mn unique visitors/ subscribers
  • We assume this will take you a range of 4 – 10 years worth of experience to accomplish
  • Experience with online community building
  • Data-driven and highly analytical
  • Proficiency with Google Analytics and Social Media Analytics.
  • Knowledge of WordPress for content management
  • Knowledge of content distribution platforms such as Hubspot, Mailchimp, etc.

Benefits:

  • Get your hands on one of the best Restaurant SaaS products
  • Work with 9,000+ happy brands in 35 countries 
  • A dream team, always open to crazy ideas
  • Open and transparent work culture

About POSist

At POSist, we are building the future of restaurants with our cloud-based platform enabling businesses to automate operations, delight guests, grow revenues, and ultimately become prosperous.  As a global leader in restaurant management software (source: G2 Crowd), we put innovation at the center by creating user-centric products designed to improve restaurants’ bottom-line efficiency.  Headquartered in New Delhi (India), POSist is expanding in the USA, UK, Gulf, Latam & Southeast Asia. Over  9,000+ restaurants in 35 countries worldwide use our products every day. 

To apply: Send your CV to hr@posist.com