The hospitality industry is getting competitive, and it is no longer enough to serve a delectable menu of gourmet food, offer loyalty programs and provide an impeccable service, to stay at the top of your game. You should do something interesting and something vastly different that will catch your customers’ interest and hold it for a long time. Hosting event nights at your restaurant is one … [Read more...] about 5 Restaurant Event Ideas To Liven Up The Slow Nights At Your Restaurant
Many restaurateurs use social media like Facebook and Twitter to connect with their customers and build their brand value. However, many of them still ignore Instagram, or to put it in a better manner, they do not understand the potential of Restaurant Instagram Marketing. As of June 2016, Instagram has 500 million monthly active users out of which 300 million are daily active users. Over 95 … [Read more...] about A Step by Step Guide on How to Run a Successful Instagram Campaign for Restaurants
Many restaurants, cafe or take away eatery owners refrain from running email marketing campaigns. Some think emails are an old-fashioned way to promote their services and hence it’s ineffective. Others prefer using Facebook and Twitter as they think these social media platforms have a far wider reach. Well, we have news for you! Email has nearly three times as many users account as Facebook … [Read more...] about The Ultimate Guide to Restaurant Email Marketing
In the era of technology, where everything sells online, digital marketing is the buzzword. Restaurants, cafes, and local eateries have adopted the digital world, and have swanky websites, social media platforms, and some even have their own apps. With such clever online marketing tactics (learn about the best online marketing strategies here), does it make sense to use the good ‘old world’ paper … [Read more...] about How Flyers And Pamphlets Marketing Can Boost Your Restaurant’s Sales
It's not just the aesthetics that should be considered while deciding the color and ambiance of a restaurant. Studies have shown that colors can actually impact the food choices of customers, and also affect the amount of money they spend in a restaurant. Different colors stimulate different emotions and can heavily impact feelings of hunger and thirst in customers. Thus, some specific colors are … [Read more...] about Did You Know that Restaurant Interior Colors Can Affect Your Restaurant’s Sales?
No matter how good your restaurant is, you cannot avoid a bad customer review. Sooner or later it happens; even to the best of us. Nowadays it has become a common practice to do an online research of a restaurant (even of the neighborhood cafe) before dining out. Anyone who has an access to the Internet can go online and write reviews and comments about a restaurant. And, thousands can read them, … [Read more...] about What to Do When Your Restaurant Gets A Bad Customer Review